Set device bid adjustments in a Google Ads campaign or ad group

You can set bid adjustments in a campaign and an ad group to target mobile, tablet, and desktop devices.

Set or edit device bid adjustments in a campaign

1. Navigate to a Google Ads campaign.
   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. Click the settings icon .
3. In the Targeting section, choose the following settings to specify bid adjustments for each device:
   • Under Mobile bid adjustment, click the arrow ▼ to display the list. Select one of the following:
     • Decrease by and specify a percent to decrease bids.
     • Increase by and specify a percent to increase bids.
     • No bid adjustment for this device
   • Under Tablet bid adjustment, click the arrow ▼ to display the list. Select one of the following:
     • Decrease by and specify a percent to decrease bids.
     • Increase by and specify a percent to increase bids.
     • No bid adjustment for this device
   • Under Desktop bid adjustment, click the arrow ▼ to display the list. Select one of the following:
     • Decrease by and specify a percent to decrease bids.
     • Increase by and specify a percent to increase bids.
     • No bid adjustment for this device
4. Click Save.

Set or edit device bid adjustments in an ad group

1. Navigate to a Google Ads ad group.
   Steps for navigating to an ad group

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click the advertiser that contains the engine account.

   5. In the "Account" list, click the engine account that contains the campaign.

   6. In the "Campaign" list, click the campaign that contains the ad group.

   7. In the "Ad group" list, click the ad group.

   8. Click Apply or press the Enter key.

   Search Ads 360 displays the ad group page.

2. Click the settings icon .
3. In the Targeting section, choose the following settings to specify bid adjustments for each device:
   • Under Mobile bid adjustment, click the arrow ▼ to display the list. Select one of the following:
     • Use campaign bid adjustment. The ad group inherits the campaign's mobile device bid adjustment.
     • Decrease by and specify a percent to decrease bids.
     • Increase by and specify a percent to increase bids.
     • No bid adjustment for this device
   • Under Tablet bid adjustment, click the arrow ▼ to display the list. Select one of the following:
     • Use campaign bid adjustment. The ad group inherits the campaign's tablet device bid adjustment.
     • Decrease by and specify a percent to decrease bids.
     • Increase by and specify a percent to increase bids.
     • No bid adjustment for this device
   • Under Desktop bid adjustment, click the arrow ▼ to display the list. Select one of the following:
     • Use campaign bid adjustment. The ad group inherits the campaign's desktop device bid adjustment.
     • Decrease by and specify a percent to decrease bids.
     • Increase by and specify a percent to increase bids.
     • No bid adjustment for this device
4. Click Save.

Bid adjustment settings