Generate and manage upgraded inventory campaigns

Edit an inventory template

Caution: Your edits could cause Search Ads 360 to make extensive changes across one or more generated campaigns.

Before you start: impact of editing a template

Changes you make to many of the settings in a template are applied only to newly generated items. They do not affect items that have already generated. For example, the Daily budget and Budget delivery method fields in a campaign template are only used when generating new campaigns. Changes you make to those settings do not affect existing campaigns.

Other changes, such as changing the Name setting in a campaign template, could result in Search Ads 360 renaming all of your existing campaigns as well as affecting the names of newly generated campaigns. Search Ads 360 would only rename existing campaigns if the template output no longer matches the names of the campaigns that have already been generated.

Edits that you make to templates will be visible under your change history.

The following table lists the edits that will be applied to existing items, as well as edits that apply only when items are generated:

Template	Changes to these settings are applied to existing items as well as new items	Changes to these settings only apply to newly generated items
Campaign	Status Name Settings for applying sitelinks	Budget and budget delivery method Start and stop dates Ad rotation and keyword matching Bid strategies or campaign goal Targeting settings, such as languages, networks, and bid adjustments URL templates and custom parameters Labels
Ad group	Status Name	Default CPC Bid strategy Targeting settings, such as remarketing and device bid adjustments URL templates and custom parameters Labels
Ad	Status Ad copy Destination URL and URL path In some engines, when you update ad copy or ad URLs, the engine deletes the old ad and creates a new one. Metrics aren't carried over to the new ad. This applies to ads that were generated by inventory templates as well: updating ad copy will delete the old ad and create a new one. Search Ads 360 keeps track of the ad that was edited and does not generate a new ad with the old copy, even if the templates would normally generate it.	URL template and custom parameters Device preference Labels
Keyword	Status Landing page URL Param 1, 2, or 3 Changing keyword text or match type Changing keyword text or match type removes the old keyword and creates a new one. Search Ads 360 keeps track of the keyword that was edited and does not generate a new keyword with the old settings, even if the templates would normally generate it. Some broad match modifier behavior moved to the phrase match type In conjunction with Google Ads, Microsoft Advertising, and Yahoo! Japan, Search Ads 360 will soon end support for creating broad match modifier keywords in manual campaigns and keyword templates in inventory campaigns. If a keyword template specifies the broad match modifier and Search Ads 360 is required to generate a new keyword, Search Ads 360 will generate a new phrase match keyword instead of a broad match keyword. Learn more.	Max CPC URL template and custom parameters Labels
Negative keyword	Status Keyword text or match type	Not applicable
Location target	Status Targeted locations	Not applicable
Google Ads sitelink	Status Sitelink text, description 1, and description 2 Sitelink URL URL template Mobile preferred	Account level extension Labels