Remove remarketing lists from Google Ads ad groups
Before removing remarketing lists from Google Ads ad groups to apply them to a campaign, verify that the account has been synced recently.
- Remove Google Ads ad group remarketing targets from the campaign.
- Navigate to a Google Ads campaign.
Steps for navigating to a campaign
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In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
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- Optional. Pause the campaign to stop serving ads while you set up your remarketing targets.
Below the campaign name, click the arrow ▼ next to the active icon, and then select Paused.
- Click the Targets ▼ tab, and then select Remarketing targets.
- Click the Ad group remarketing targets tab.
- In the table heading, select the check box to select all of the remarketing lists that are applied to any ad group in the campaign.
- Above the reporting table, click Edit ▼, and then click Remove.
- Navigate to a Google Ads campaign.
- Apply a remarketing list to the campaign.
- Click the Campaign remarketing targets tab.
- Above the reporting table, click the + Campaign remarketing target button.
- Select the check box next to a remarketing list to move it to the selected list.
- To adjust the bid for a remarketing list, do one of the following:
- To increase a bid, next to a selected remarketing list, leave Increase by selected, and then enter the bid adjustment.
- To decrease a bid, click Increase by ▼, and then click Decrease by. Enter the bid adjustment.
If you plan to use a conversion goal or Search Ads 360 bid strategy to set the remarketing target bid adjustment, set the bid adjustments to 0%. A conversion goal or bid strategy can be applied at the campaign level. - Click Save.
- Reactivate the campaign if you paused it earlier in these steps.
Below the campaign name, click the arrow ▼ next to the paused icon, and then select Active.