Use Google Ads remarketing lists in Search Ads 360

Replace Google Ads campaign remarketing targets with ad group remarketing targets

Next: About Google Ads remarketing targets in a Search Ads 360 bid strategy

Before removing remarketing lists from a Google Ads campaign to apply remarketing lists to ad groups, verify that the account has been synced recently.

Remove a remarketing list from a Google Ads campaign.
1. Navigate to a Google Ads campaign.
  Steps for navigating to a campaign
  In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
  
  Click the navigation bar to display navigation options.
  
  In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
  
  In the "Advertiser" list, click on the advertiser that contains the engine account.
  
  In the "Account" list, click on the engine account that contains the campaign.
  
  In the "Campaign" list, click on the campaign.
  
  Click Apply or press the Enter key.
  
  Search Ads 360 displays the campaign page.
2. Optional. Pause the campaign to stop serving ads while you set up your remarketing targets.
  Below the campaign name, click the arrow ▼ next to the active icon , and then select Paused.
3. Click the Targets ▼ tab, and then select Remarketing targets.
4. Click the Campaign remarketing targets tab.
5. In the table, select the check box next to a remarketing list.
6. Above the reporting table, click Remove.
  
  Campaign-level remarketing lists can only be removed one at a time. You can't select multiple remarketing lists to remove them.
Apply a remarketing list to an ad group.
1. Navigate to an ad group in the campaign.
  Steps for navigating to an ad group
  In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
  
  Click the navigation bar to display navigation options.
  
  In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
  
  In the "Advertiser" list, click the advertiser that contains the engine account.
  
  In the "Account" list, click the engine account that contains the campaign.
  
  In the "Campaign" list, click the campaign that contains the ad group.
  
  In the "Ad group" list, click the ad group.
  
  Click Apply or press the Enter key.
  
  Search Ads 360 displays the ad group page.
2. Click the Targets ▼ tab, and then select Remarketing targets.
3. Above the reporting table, click + Ad group remarketing target.
4. Select the check box next to a remarketing list to move it to the selected list.
5. To adjust the bid for a remarketing list, do one of the following:
  1. To increase a bid, next to a selected remarketing list, leave Increase by selected, and then enter the bid adjustment.
  2. To decrease a bid, click Increase by▼, and then click Decrease by. Enter the bid adjustment.
6. Click Save.
Reactivate the campaign if you paused it earlier in these steps.
Below the campaign name, click the arrow ▼ next to the paused icon , and then select Active.

Let Search Ads 360 set bid adjustments

If you aren't sure how much of a bid adjustment to apply to a remarketing target, you can apply a conversion goal or apply a Search Ads 360 bid strategy to recommend or set the bid adjustments.

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Use Google Ads remarketing lists in Search Ads 360

Replace Google Ads campaign remarketing targets with ad group remarketing targets

Let Search Ads 360 set bid adjustments

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