Work with the Smartly.io support team to enable the integration between Search Ads 360 and Smartly.io.
Smartly.io will add a viewtracker URL and a Search Ads 360 tracking URL (clickserver URL) to your social ads. Learn more about adding tracking URLs from Smartly in the Smartly help center.
The viewtracker URL enables Paid social reports and attribution reports in Campaign Manager 360 to report social ad impressions. The clickserver URL enables Search Ads 360 to report on visits and conversions generated by social ads.