Displays the name of the conversion goal that is applied to a campaign. The column displays dashes (---) if a conversion goal isn't applied to the campaign.
Add this column to a report
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Click the Campaigns tab.
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Above the performance summary graph, click the Columns button.
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Type the column name in the Search for columns box.
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Click + to add the column to the Selected columns list.
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Optional. Drag the column where you want it in the list.
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Click Apply.