To attribute visits and conversions to campaigns in Search Ads 360, clicks need to be redirected to Search Ads 360 using the Search Ads 360 tracking URL (clickserver URL). Each clickserver URL has unique IDs that Search Ads 360 uses to track unique visits to your site and to attribute any conversions during a visit back to the specific campaigns and keywords that led to the visit.
To add clickserver URLs to campaigns in Yandex engine accounts:
- Export your campaigns from the engine.
- Upload the campaigns to Search Ads 360.
Search Ads 360 adds its clickserver URLs to the landing page URLs in the campaigns. - Download the modified campaigns from Search Ads 360.
- Import the modified campaigns back into the engine.
1. Export campaigns from the engine
If you sign into Yandex web interface, you can only export one campaign at a time. Instead of using the web interface, here are the recommended steps for exporting your Yandex campaigns:
- Install Yandex Direct Commander.
Learn more about Yandex Direct Commander - Open Yandex Direct Commander and export your campaigns.
Be sure to choose a format supported by Search Ads 360. - Open the downloaded file and do the following:
- Remove the first two rows, which contain comments from Yandex.
When you're done, the first row will contain column headers. - Add a row and specify the following column header: Account ID
- In the Account ID column, enter your Yandex account ID on every row.
This ID needs to match the ID you specified when you created your Yandex engine track account in Search Ads 360.
- Remove the first two rows, which contain comments from Yandex.
Choose a supported format
Make sure you select an export format that can be then be uploaded into Search Ads 360. Here are the requirements for uploading files into Search Ads 360:
You can upload files up to 600 MB in any of the following formats:
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XLS/XLSX: You can upload files up to a million rows with XLSX (Excel 2007 and later) files.
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CSV: UTF-8 or UTF-16 (with BOM) file whose fields are comma separated.
Fields are optionally double quoted. For example, if your campaign names include commas, surround the Campaign field in double quotes:
Row Type,Action,Status,Campaign,Campaign start date
campaign,create,Active,"Campaign with, comma",12/30/2016 -
TSV: UTF-8 or UTF-16 (with BOM) file whose fields are delimited with a TAB character. Fields are optionally double quoted.
Supported delimiters in CSV and TSV files
- CSV: Comma only
- TSV: Tab only
Required data
Make sure the file you downloaded from Yandex includes the following columns:
| This required column | Maps to this setting in Search Ads 360 |
|---|---|
| Account ID | Engine account ID |
| Campaign name | Campaign name |
| Group name | Ad group name |
| Title 1 | Ad name |
| Link | URL Search Ads 360 will add its tracking URL to the URLs in this column. Any landing page URL that isn't included won't redirect through Search Ads 360 and won't be reported on in Search Ads 360. |
Search Ads 360 ignores any other columns that may appear in the exported spreadsheet.
Existing redirect URLs
If you've already manually applied Search Ads 360 clickserver URLs to your landing page URLs, remove them before you export your campaigns from the engine.
If you have redirect URLs for other third-party services, you can leave them in the landing page URLs. Search Ads 360 will include the other redirect URLs as part of its clickserver URL. If the other third-party URLs require URL encoding, make sure you encode the URLs before you export your campaigns from the engine.
2. Upload campaign data into Search Ads 360
Before you start:
Create an engine track account in Search Ads 360.
Upload campaign data
Upload the campaigns into Search Ads 360 so Search Ads 360 can add its clickerserver URLs to the landing page URLs in your campaigns:
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Navigate to the advertiser that contains the engine track account.
Steps for navigating to an advertiser-
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser.
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Click Apply or press the Enter key.
Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.
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In the left navigation panel, click the Uploads tab.
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Click the Engine track tab.
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Under What are you uploading?, select Campaigns downloaded from the engine.
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From the Engine track account list, select the account you downloaded campaigns from.
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Click Upload file, select the downloaded spreadsheet from your hard drive or network, and click Open.
A progress bar appears next to the filename. Search Ads 360 processes the spreadsheet one row at a time. Search Ads 360 skips any rows that don't contain a landing page URL, such as rows that describe campaigns or ad groups.
Next steps
After processing, the Status column in the reporting table reports one of the following:
- Completed: All rows that contain landing page URLs were processed successfully.
- Completed with errors: Search Ads 360 was not able to apply its clickserver URL to one or more rows that contain a landing page URL.
If all rows were successful
If the status column reports Completed, download the modified campaigns from Search Ads 360.
If processing completed with errors
- Before you start fixing errors, download the rows that processed successfully:
If any rows processed successfully, the Next steps column displays a Download file link.
Download these modified rows and import them into the engine. - To start fixing errors:
- In the Results column, click the Download error sheet link.
- Open the downloaded error sheet.
The error sheet contains all rows with errors (it also contains skipped rows). Each row begins with an error message. Use the information in the error message to correct the errors. You can make updates directly in the error sheet. - When you finish making corrections, upload the error sheet.
- Repeat these steps until you've successfully processed all rows.
3. Download the modified campaigns from Search Ads 360
After Search Ads 360 successfully processes the spreadsheet, the landing page URLs in the spreadsheet will include Search Ads 360 clickserver URLs.
To download the processed spreadsheet:
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Navigate to the advertiser that contains the engine track account.
Steps for navigating to an advertiser-
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser.
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Click Apply or press the Enter key.
Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.
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In the left navigation panel, click Uploads tab.
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Click the Engine track tab.
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In the Next steps column, click the Download file link.
4. Import the modified campaigns into the engine
After downloading the modified campaigns from Search Ads 360, use the engine's import or upload feature to import the campaigns. Refer to the engine's help center for information on how to perform the import.
Once the import completes, the engine will start serving ads that will redirect to Search Ads 360.
To confirm that traffic is redirecting through Search Ads 360:
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Navigate to the advertiser that contains the engine track account.
Steps for navigating to an advertiser-
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser.
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Click Apply or press the Enter key.
Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.
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In the left navigation panel, click All accounts tab.
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Click the Engine accounts tab.
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If traffic is redirecting through Search Ads 360, the Authorization status column contains Waiting for performance metrics.
If traffic is not redirecting through Search Ads 360, the Authorization status column contains Waiting for click traffic.
If you see the Waiting for click traffic status and you're sure that you've uploaded the Search Ads 360 clickserver URLs into your engine account (and that your campaigns are generating clicks), contact Search Ads 360 customer support.
