Create Microsoft Advertising geographic location targets

1. Download the list of Microsoft Advertising geo codes: XLSX / CSV
2. Navigate to a Microsoft Advertising campaign or ad group.
   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

   Steps for navigating to an ad group

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click the advertiser that contains the engine account.

   5. In the "Account" list, click the engine account that contains the campaign.

   6. In the "Campaign" list, click the campaign that contains the ad group.

   7. In the "Ad group" list, click the ad group.

   8. Click Apply or press the Enter key.

   Search Ads 360 displays the ad group page.

3. Click the Targets ▼ tab and then select Location targets.

4. Do any of the following to specify location targets:
   • In a Microsoft Advertising campaign, click the Campaign location targets tab. 
   • In a Microsoft Advertising ad group, click the Ad group location targets tab.
5. Click New ▼ above the reporting table, and then select Geo location target.
6. In the Search box, enter a location using a country, metro, city, or province geo code. For areas in the US, you can also enter a 5-digit postal code.
7. Hover on a location, and then click Include or Exclude.

8. Optional. Under Included, choose to increase or decrease the bid adjustment.

   To increase the bid for a location, specify a number (which is the bid adjustment percentage), from 0 to 900. A value of 0 makes no adjustment to the default bid.

   To decrease the bid for a location, select Increase by ▼, click Decrease by and enter a number from 0 to 90. 

9. Click Save.

Example

If you specify areas that overlap, the smaller area overrides the larger area. In a campaign, your ads can appear only in the US, but different bid adjustments are set for two areas in Massachusetts. In the city of Boston, bids are raised by 20%. In the rest of Massachusetts, bids are raised by 10%.