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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create and manage social engine accounts

Twitter and Mediaocean: Set up conversion tracking

Next: Switch to a different PMD

Work with the Mediaocean support team to enable the integration between Search Ads 360 and Mediaocean.

The Mediaocean team will add a Search Ads 360 tracking URL (clickserver URL) to your social ads. The clickserver URL enables Search Ads 360 to report on visits and conversions generated by social ads. Learn more about tracking when using a PMD.

Next steps

View Floodlight conversions for Twitter ads

(Importing performance and engagement metrics isn't supported for Twitter. Search Ads 360 can only report Floodlight conversions for Twitter engine accounts. Performance metrics are not supported.)

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