Although a budget bid strategy can't adjust the budgets of Google Ads and Microsoft Advertising campaigns that use a shared budget, the strategy does set bids for campaigns in shared budgets. However, for budget bid strategies with auction-time bidding enabled, Google Ads campaigns can be in shared budgets. Search Ads 360 automatically creates shared budgets and puts campaigns in them.
For budget bid strategies without auction-time bidding enabled, the budget bid strategy will only optimize the daily budgets of the campaigns that aren't using an engine's shared budget. For budget bid strategies with auction-time bidding enabled, the budget bid strategy will optimize the daily budgets.
How to determine if campaigns are using a shared budget in Budget management
- In the left navigation panel, click Budget management.
- In the "Budget group" column, click the name of the budget group.
- Next to the settings icon , click View all campaigns.
- Add the shared budget column to the report.
- Above the reporting table, click the Columns button.
- In the search box, type "shared budget".
- Click the + sign to add the column to the "Selected columns" list.
- Optional, drag the column to position it.
- Click Apply.
The shared budget column displays "Yes" for any campaigns that are using a shared budget.
- If your campaigns are not using auction-time bidding, do either of the following:
- Remove the campaign from the budget group.
- Remove the campaign from the shared budget. (See Google Ads or Microsoft Advertising help for information about how to remove a campaign from a shared budget.)
How to determine if campaigns are using a shared budget in Bid strategies
Alternatively, you can add the shared budget column to the campaigns tab in a bid strategy report.
- In the left navigation panel, click Bid strategies.
- In the "Bid strategy" column, click the name of the bid strategy.
The Greek letter delta Δ is appended to the name of a budget bid strategy. - Click the Campaigns tab.
- Add the shared budget column to the report.
- Above the reporting table, click the Columns button.
- In the search box, type "shared budget".
- Click the + sign to add the column to the "Selected columns" list.
- Optional, drag the column to position it.
- Click Apply.
The shared budget column displays "Yes" for each campaign that is using a shared budget on the engine.
- If your campaigns are not using auction-time bidding, do either of the following:
- Remove the campaign from the budget group to allow a budget bid strategy to manage the total spend efficiently.
- Remove the campaign from the shared budget. (See Google Ads or Microsoft Advertising help for information about how to remove a campaign from a shared budget.)