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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Shared budget column

Google Ads and Microsoft Advertising only

Displays Yes if the campaign budget in Google Ads or Microsoft Advertising is managed by a shared budget.

Displays No if a Google Ads or Microsoft Advertising daily campaign budget isn't managed by a shared budget.

The engine automatically adjusts how your budget is spent across its campaigns to optimize performance. Shared budgets can be set in the engine account. You can't set up a shared budget in Search Ads 360.

 

Add this column to a report

  1. Navigate to an advertiser.
  2. Click the Campaigns tab.
  3. Select a date range.
  4. Above the reporting table, click the Columns button.
  5. In the search box, type Shared budget.
  6. Click the + sign to add the column to the Selected columns list.
  7. Optional, drag the column to position it in the reporting table.
  8. Click Apply.

     

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