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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Parallel tracking

Next: Phrase match type

Parallel tracking sends customers directly from your ad to your landing page URL while click measurement happens in the background. In accounts that don't use parallel tracking, clicks are redirected to Search Ads 360 before they reach your landing page. Learn more about parallel tracking

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