Google Ads only
Displays the gender targeting setting for the ad group in Google Ads campaigns.
- Bid only. The same ads display for everyone, but a specified gender can be targeted with a different bid.
- Target and bid. Ads display only to the targeted gender using the specified bid adjustment.
Add this column to a report
- Navigate to a Google Ads engine account.
Steps for navigating to an advertiser
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Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser.
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Click Apply or press the Enter key.
Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.
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- Click the Ad groups tab.
- In the toolbar above the performance summary graph, click the Columns button.
- In the Search for columns box, enter the column name.
- Click + to add the column to the Selected columns list.
- Click Apply.