Google Surveys provides publishers an opportunity to monetize premium content by offering their users the choice of completing a survey in exchange for viewing content.
Publishers are paid based on the number of answers users provide. Survey questions are written by market researchers who want to gain insight into their businesses, brands, or products, and must comply with Google Surveys program policies.
As a publisher, decide which of your content to integrate with Surveys. You add the Surveys code to your site, and the surveys become a paywall. Users can complete surveys to view content, or they can choose to skip the surveys.
If you have ads on your site, they still appear. The survey prompt appears in-line with your content, shading out a majority of the text until the user finishes the survey or decides to skip. After a user answers the question or completes an alternative action, the inline survey disappears and the shaded content becomes visible to the user for a publisher-defined period (e.g., 24 hours).
Google Surveys works best with text-based articles and is compatible with responsive sites. The survey questions that are shown on your site are not contextually targeted based on page content. You must select premium content and design a user experience that adheres to Publisher Program Policies.
Case Study: Times Publishing generating incremental revenue with Google Surveys (PDF)
Users see anywhere from 1 to 10 questions. Publishers earn $0.05 per question, up to $0.50 per survey (as each survey can have up to 10 questions) or local equivalent.