You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
Before you begin
You can integrate your BigCommerce account with Google Ads or Google Analytics for free. To set up integration, you’ll need a valid BigCommerce account.
The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "ignored" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.
If you have a tag starting with "AW-"
Note: Your storefront must be set up and launched to integrate your site with a Google tag.
- Go to apps.
- Open Marketplace and click the BigCommerce.com/Apps button to open the Marketplace.
- Search for “Google Ads and Listings” in the search box and click the Ads and Listings on Google app.
- On the next screen, click "Get this app".
- Click Log in to sign in to your store.
- Click Install.
- Review the terms, check the box, and click Confirm.
- Now it's time to set up the app. Start by selecting your storefront and country the click "Continue".
- Note: Your storefront must be set up and launched to proceed.
- Next, click Sign in with Google. This will open a popup window to grant the necessary permissions.
- Once connected, click Continue.
- Choose a Google Merchant account connected to your Google Account from the drop down and click Connect. You can also create a new Merchant Center account by clicking Create new account.
- Once connected, click Continue.
- Choose a Google Ads account connected to your Google Account from the drop down and click Connect. You can also create a new Ads account by clicking Create new account.
- Once connected, click Activate channel.
- Your account in now configured for Google Ads.
If you have a tag starting with "ignored"
- Login to your BigCommerce account.
- Once logged in, click Settings on the left hand panel.
- Scroll down on the list of settings list and choose Data Solutions.
- Click Connect on the same row as “Google Analytics“ under “Web Analytics".
- Paste your Google tag in the box provided and press Connect.
- You have now successfully deployed your Google tag to your BigCommerce site.