Manage products from your store on YouTube

YouTube Shopping allows eligible creators to showcase their products and official branded merchandise on YouTube. Viewers in these locations can browse and buy your products across these surfaces on YouTube:

• Your channel’s store
• Products in video description
• Product shelf below or next to your videos and live streams
• Shopping button in your videos, Shorts, and live streams
• Collections

You can organize your products to display across these surfaces in YouTube Studio or with the YouTube Studio mobile app. With channel level and individual video arrangements, you can customize the order of your products to fit your needs.

You can also showcase your products by linking to your channel store or creating and sharing collections your viewers want.

YouTube Shopping: Tag & Sell Products from Your Store

Select products for your channel

When you connect a store, and have at least one item eligible to be displayed, your eligible products are automatically showcased in: 

• Your video descriptions
• A Store tab in your channel homepage

The display order for your products is optimized for engagement and automated based on various factors, such as price, popularity and availability. You can select the products to be displayed in a certain order for your entire channel and store.

Customize the display order for your entire channel and store in the YouTube Studio app for Android: 

In the bottom menu, tap Earn.

1. Tap the Shopping tab.
   • If you’re changing the default selection for the first time, tap Create own selection.
   • If you're changing a previous select, tap Customize.

• Tap and hold Move  next to a product to reorder the list.

1. Tap  Save.

Select products for specific content

You can tag and rearrange up to 30 items for individual videos or Shorts to create a more customized shopping experience for your audience. You can also choose to tag and rearrange up to 30 items for a live stream.

Link to your channel store

You can link to your Store tab by copy and pasting its URL in comments, description, and Community posts. You can also add a link to your channel store in video descriptions and on other media channels. When viewers click the link, they get a preview of the items in your store, without interrupting their watching experience. Once viewers are ready to buy, they can click again to go to your store and complete their purchase.

Check the performance of your products

Use the Revenue tab in YouTube Analytics to check total sales and orders for your products. To view performance data for products, you must be working with an eligible platform.

Manage issues with your products

When you create or modify your items with a supported retailer or platform, the items are reviewed for compliance with our policies. This review typically takes a few business days.

If you have a dedicated YouTube Shopping store through Cafe24, you can manage your products and any issues with your products directly in Cafe24. Learn more about how to manage your store or get help with issues.

Find the review status for your items in YouTube Studio:

1. In the left menu, click Earn.
2. Click the Shopping tab.
3. Click Organize on the “status card.”

For questions about specific items not appearing in the “Organize items” panel, reach out to your merch retailer or platform.

Keep in mind that Shopping features won’t show on your content if:

• Your content's audience is set as made for kids.
• Your content already shows Ticketing or Donations.
• Your content has a copyright claim against it.
• Your content is deemed limited or ineligible for monetization.
• Your content includes a revenue sharing track from Creator Music.
• Your viewer is not in an eligible country/region.
• Your viewer is watching your content on a mobile browser, smart TV, or game console.
• You have no approved items.

Remove Shopping features from your channel or specific content

At any time, you can temporarily remove Shopping features from your channel or disconnect your store entirely.

If you want to remove Shopping features from an individual video or Short, untag all products from the video or Short.