Tag products in your live streams

If you’re an eligible creator, you can tag products featured in your live stream. Viewers can select Shopping to review a list of products you’ve tagged. Learn more about how viewers can buy products on YouTube. Eligible creators can tag their own products, or products from other brands. Learn more on how to get started with shopping on YouTube.

Criteria and guidelines

Channel criteria to tag your own products

Before you start tagging your own products, your channel must be eligible for YouTube Shopping. Then you can connect your store to YouTube and tag your products.

Tagged products are only visible to viewers in these countries/regions and will only surface if the products are available for shipping to the viewer’s country/region.

Channel criteria to tag products from other brands

To tag products from other brands in your live streams, your channel must meet the eligibility for YouTube Shopping requirements.

Tagged products are only visible to viewers in these countries/regions. We display the full product information to viewers where the products can be delivered to the viewer's country/region. If the video is accompanied with a "Shipping Areas Limited" disclaimer in a specific country, then it means that the merchant has not targeted this country.

Video guidelines

Creators must own and control all rights to content within the live stream or clear all rights. This includes any necessary music rights, such as public performance rights. All content in live streams must adhere to our Community Guidelines and Terms of Service.

Product tags will not be shown to viewers if the video:

Contains claimed content or is associated with an Official Artist Channel or channels associated with a music partner
Is made for kids
Is deemed limited or ineligible for monetization
Is paid content
Has been blocked for ads

If you suggest that you will live stream content that violates our Community Guidelines, we may age-restrict or remove your live stream. YouTube also reserves the right to restrict a creator's ability to live stream at its discretion.

Tagging guidelines for products from other brands

Tag products in your live stream if they are featured prominently, used safely, and are meaningfully related to your live stream’s subject matter. We want to make sure your viewers discover products that are featured in your content to give the most relevant experience.

Before adding products to content containing paid product placements, make sure to review any contractual obligations you may have. Add appropriate disclosures to your content, including the YouTube paid product placements and endorsements disclosures

You can only tag products if they are available at one of the selected retailers. You also have to select the specific retailer that you want to tag the product from. We’re open to working with more retailers in the future. Interested parties can get in touch with their YouTube representative to learn more.

There are certain products that you can't tag, such as, but not limited to: baby food, cleaning supplies, and tactical gear.

Tag, pin, rearrange, and remove products

Tag products before a live stream

Go to YouTube Studio.
Click Create Go Live .
In the left menu, select Stream or Manage .
Below the live stream preview, click the Shopping tab.
To edit your tagged products, click Edit to open the "Tag product."
Add or remove tags.
1. To tag a product: Search for the product in the search bar. Then, click Tag beside the product you want to tag.
2. To remove a product: Click the Untag icon next to the product.
Click Save. Your changes will also be reflected at the individual video level settings.

Note:

The order shown in the product picker is the same order shown to viewers.
While you can tag products during a live stream, the updated selection may not be visible for some existing viewers.
You can also tag products after a live stream ends in YouTube Studio. The newly tagged products will show during replays.

Pin or unpin an item for a live stream:

Go to YouTube Studio.
Click Create Go Live .
Click the Shopping tab below the live stream preview.
Pin or unpin items:
1. To pin an item: Click the Pin product icon next to the one item you want to promote.
2. To unpin an item: Click Unpin product.

Pin products during live stream:

You can pin multiple featured products to highlight them during your live stream. Turn on the toggle switch in the Live Control Room (LCR) shopping tab to show the tagged products automatically pinned one after another and rotate in every 60 seconds.

Note: The feature to pin multiple products is only available on desktop.

Remove and rearrange products

While you can remove and rearrange products during a live stream, the updated selection may not be visible for some existing viewers. For the best viewer experience, finish removing and rearranging products at least 30 minutes before the live stream begins. You can also remove or rearrange products after a live stream ends. The newly tagged products will show during replays.

To rearrange or remove products:

Go to YouTube Studio.
Click Create Go Live .
To edit your tagged products, click Edit to open the "Tag product."
Find the product that you’ve already tagged.
1. To rearrange items: Drag the product to the desired position.
2. To remove items: Click Delete next to the product.
Select Save to save your changes.

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