Create and manage asset labels

These features are only available to partners who use YouTube Studio Content Manager.

Asset labels let you organize your assets into custom categories, which makes it easier to:

Search for the asset you’re looking for
Update all assets with a particular label applied
Create campaigns for all assets with a particular label applied
Analyze asset performance

Note: You can apply up to 30 labels per asset. You can have a maximum of 15,000 labels per Content Manager. Learn how to delete asset labels to stay under these limits.

View asset labels

To view a list of your existing labels and the assets that have these labels applied:

Sign in to Studio Content Manager.
From the left menu, select Asset labels .
Click an asset label to view a list of assets that have that label applied.
- You can also click Claimed Videos or Campaigns to view a list of claimed videos or campaigns that use that asset label.

Export asset label info

To export a .CSV spreadsheet with info about your asset labels, such as number of assets, claims, and campaigns associated with each label:

Sign in to Studio Content Manager.
From the left menu, select Asset labels .
Check the box next to each asset label you want to export info about.
- To select all assets on a single page, check the "Select all" box at the top.
- To select all assets on all pages, check the "Select All" box at the top, then click “Select all matching”.
Click Export Comma-separated values (.CSV).
- The file will begin processing. You can navigate away from this page or perform other bulk actions while the file is processing.
When the file is done processing, click DOWNLOAD from the top banner.

Create and apply new asset labels

To create new asset labels and apply them to your assets:

Sign in to Studio Content Manager.
From the left menu, select Assets .
Check the box next to each asset you want to apply the new label to.
- To select all assets on a single page, check the "Select all" box at the top.
- To select all assets on all pages, check the "Select All" box at the top, then click “Select all matching”.
From the top banner, click Update asset labels .
Enter the name of your new asset label.
- If you don’t already have a label with that name, the name will have “(create new)” next to it. It won’t have “(create new)” if the label already exists.
- Label names can include spaces. They cannot include angled brackets, commas, colons, ampersands, percent signs, or the pipe character “|”.
- For tips on creating clear and specific label names, go to our best practices for asset labels.
Check the box next to your new asset label ADD.

For partners who use the Manual Claiming Tool, asset labels can also be created and applied when creating assets in the Manual Claiming Tool.

Apply existing asset labels

You can apply existing asset labels to your assets from the Asset labels page or from the Assets page.

From the Asset labels page

Sign in to Studio Content Manager.
From the left menu, select Asset Labels .
Click the asset label you want to apply to your assets.
Click ADD ASSETS.
Check the box next to each asset you want to apply the label to.
Click ADD ASSETS.

From the Assets page

Sign in to Studio Content Manager.
From the left menu, select Assets .
Check the box next to each asset you want to apply the label to.
- To select all assets on a single page, check the "Select all" box at the top.
- To select all assets on all pages, check the "Select All" box at the top, then click “Select all matching”.
From the top banner, click Update asset labels .
Search for the asset label you want to apply.
Check the box next to the asset label ADD.

Rename asset labels

To rename existing asset labels:

Sign in to Studio Content Manager.
From the left menu, select Asset labels .
Click the asset label you want to rename.
On the Asset label detail page, from the left menu, select Metadata .
In the Asset label box, enter the new asset label name.
Click SAVE.

You can also manage asset labels using the CSV templates, the DDEX feed, or the YouTube Content ID API.

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Create and manage asset labels

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