Learn how to use expanded analytics reports

In YouTube Analytics, you can click ADVANCED MODE or SEE MORE beneath reports to get specific data, compare performance and export data.

Analytics "Advanced Mode" in YouTube Studio

Use the expanded report

labelled key of expanded analytics report menu

Match the numbers of the following features to the image above to learn how to use the expanded report.

1. Switch to see analytics for a specific video, group or playlist.

2. Filter data by geography, subscription status and more.

3. Change the metric in the chart.

4. Select a secondary metric.

5. Choose a dimension to break down your data in a different way.

6. Export your report.

7. Compare different videos, groups or time periods.

8. Change the date range.

9. See more dimensions.

10. Change the chart type.

11. Switch between daily, weekly, monthly and yearly views.

12. Point to the chart for more details.

13. Add a metric to the table.

14. Select a specific video.

Filter by geography

Use the Geography filter to get data for a specific geographical area.

Sign in to YouTube Studio.
From the left-hand menu, select Analytics.
Under a report, click ADVANCED MODE or SEE MORE.
At the top of the page, click Geography and choose the location/regions that you want to get data for. Note: You can click select location/regions to view a breakdown of specific data.

View data by age or gender

Use the Viewer age and Viewer gender dimensions to see how much of your traffic is coming from each demographic.

Sign in to YouTube Studio.
From the left-hand menu, select Analytics.
Under a report, click ADVANCED MODE or SEE MORE.
At the top of the page, select Viewer age to view ages 13 to 65+ years or Viewer gender to view female, male and user-specified data.

Other data dimensions available in YouTube Analytics

You can also use the instructions above to get data by:

Video
Traffic source
Geography
Viewer age
Viewer gender
New and returning viewers
Date
How you make money
Subscription status
Subscription source
Playlist
Device type
Watch page ads

Transaction type
YouTube product
Playback location
Operating system
Subtitles and CC
Video info language
Audio track

Translation use
End screen element type
End screen element
Card type
Card
Sharing service
Short
Post
Product
Content type
Premiered
Player type

Note: A filter name can be crossed out if it's not compatible with the current view, or if your video doesn't have enough traffic. Learn more about new and returning viewers.

Other expanded report options

Edit the chart

Change the metric in the chart

Just above the chart area, there's a box that shows which metric is selected for the chart. Click this box to choose a different metric for your chart.

Create a multi-line chart

You can tick the boxes next to individual rows in the table. Each item ticked will have a corresponding line in the chart. The 'total' row is selected by default.

Edit the table

Get more detail for an individual row

Rows in your report written in blue text can be clicked to access more detailed data.

For instance, if you're viewing traffic sources, you can click results like 'YouTube search' to learn which specific searches led to traffic on your channel.

Add or remove metrics from the table

To add a metric to your report, use the blue plus button

To remove a metric from your report, select More

Hide metric.

Other options

Switch between videos

In the top left-hand corner, analytics shows either your channel name or a video name. Click this name to bring up a video selector. You can search for a video by name or select one from the list. You can also select a group or your channel.

You can also point to any video title and select Analytics

Compare performance

Select 'Compare to…' to compare videos or groups. You can also change the timeframes, report and metrics.

Tip: Group several videos together to view their combined performance all at once. Learn more about YouTube Analytics groups.

Export data

You can export data to check large sets of metrics at the channel or video level. If you're a Content Manager, you can also download reports for several channels or use YouTube Analytics API to download custom reports. Downloaded reports are limited to 500 rows. Use the YouTube Reporting API to download more than 500 rows of data.

Export data for a channel or video

Sign in to YouTube Studio.
From the left-hand menu, select Analytics.
Find the report that you'd like to download and click ADVANCED MODE or SEE MORE.
Make any adjustments that you'd like to the report.
At the top, select Export current view and choose your preferred file format.

To comply with GDPR, we have a new data retention policy. Reports from CMS and the Reporting API will be deleted 60 days after they're published to the UI. Historical data reports in the Reporting API will be available for 30 days from the time that they're generated.

Deleted content in YouTube Analytics

YouTube will remove deleted videos, playlists and channels from YouTube Analytics, and the YouTube Analytics API when you request it. Data from deleted items will still be counted in aggregate stats and totals. To get an accurate number, use the totals in YouTube Analytics.

Groups

Groups are a customisable collection of up to 500 of your videos, playlists or channels. With groups, you can arrange similar pieces of content together and see their data in one place.

Create and manage groups

Sign in to YouTube Studio.
From the left-hand menu, select Analytics.
Click ADVANCED MODE or SEE MORE to view the expanded analytics report.
In the top left, click your channel name in the search bar.
Create group:
1. Select the Groups tab, then select CREATE NEW GROUP.
2. Enter a name for your group, select videos and Save.
Manage groups:
1. Select the Groups tab, then choose a group.
2. You can edit, delete and download data for your groups.

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