Allow SDK Bidding

SDK Bidding allows third-party buyers to buy your mobile app inventory and to render creatives in your app by using an SDK owned by the buyer. You can enable a bidder for SDK Bidding on all eligible inventory.

The bidder will share their seller information with you to update your ads.txt and/or app-ads.txt file.

Note that for SDK Bidding to serve, you must make the inventory eligible to the Ad Exchange via a Yield Group or Ad Exchange line item.

Allow SDK Bidding for a bidder

  1. Sign in to Google Ad Manager.
  2. Click Delivery, then Bidders, and then Go to SDK Bidding.
     
    Note: On your first visit to the SDK Bidding page, you’ll be asked to accept the terms before continuing. You can review the terms again later by clicking “Review SDK Bidding terms.
  3. Click New bidder.
  4. Select a bidder.
  5. Next to "Allow SDK Bidding," turn on the switch On.
  6. Enable secure signal sharing.
  7. Create ad unit mappings.
    The "Onboard" options in the "Bidders" section of Google Ad Manager delivery

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