Inventory type identifies the kind of inventory or medium in which an ad serves. The default is to serve to all platforms. For Programmatic Direct (Programmatic Guaranteed and Preferred Deals) proposal line items, you can update the inventory types served in targeting settings.
Inventory types vary based on the type of ad you’re serving and can include:
- Display
- Mobile app
- Video
Before sales representatives can start proposals, you need to set up these inventory types under Admin Global settings in Ad Manager. Once set up, sales representatives can specify the inventory type when negotiating proposals with buyers.
Learn about how to add inventory types in Link AdSense or Ad Exchange to Ad Manager. Note that this article refers to "web property" which is synonymous with "environment" and "inventory type" in this case.
Each inventory type can be linked to a different Ad Exchange account or to the same account. However, a single inventory type cannot be linked to multiple Ad Exchange accounts.
