Inventory formats

Learn about inventory formats available in Ad Manager

Banner ads are one of the most common ad formats. These are ads that appear in feeds, articles or around content.

An example of a banner ad.

See an banner ad with a video creative

The video restarts when a video/audio ad is unmuted for the first time. An example of an in‑article video ad.

See an banner ad with a display creative

An example of an in-feed banner ad with a display creative.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display
Video

Native ads

Native ads help ensure that your ads match the look and feed of your content.

Learn more about native ads

An example of a native ad.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display
Video

In-stream ads

In-stream ads are ads that are played within the context of a video or audio stream in the same video or audio player that a user is viewing audio or video content.

Learn more about in-stream ads

An example of an in-stream ad that plays within a video or audio stream.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display
Video

Interstitial ads

Interstitial ads block all or part of content and appear between content at natural breaks and transitions, such as level completion, and do not offer a user a reward.

Learn more about app interstitial ads

Learn more about web interstitial ads

An example of an interstitial ad.

See an interstitial ad with a display creative

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display
Video

Rewarded ads

Rewarded ads are any size ads where a user explicitly opts-into an ad experience in order to receive a reward from the publisher.

Learn more about rewarded ads

Learn more about rewarded ads for web

An example of a rewarded non-gaming ad.

See a rewarded ad with a video creative used in a mobile game

An example of a rewarded ad with a video creative used in a mobile game.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display
Video

App open ads

Ads that appear during the loading experience of an app, triggered when a user opens or switches back to a backgrounded app.

Learn more about app open ads

An example of an app open ad

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display
Video

Anchor ads

Ads that appear at the top or bottom of web pages, remaining in view as the user scrolls. Users can collapse an anchor ad at any time.

Learn more about anchor ads

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display
Video

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