Yield group reporting
The Yield group report dimensions and metrics help you understand how Open Bidding and mediation for mobile apps are performing.
Measure Open Bidding performance
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Do not sum the Yield group metric totals with totals from other metric groups. If you want to see all Ad Exchange impressions, for example, use the Total impressions metric with the Demand channel and Yield partner dimensions.
The Ad Exchange metrics contain all transactions from Ad Exchange line items, First Look, and Yield groups. Use the Yield group impressions metric with the Yield partner dimension to see how Ad Exchange transacted as part of an Ad Manager yield group in Open Bidding or mediation.
Learn more about how to report on Ad Exchange in Ad Manager.
Common issues
Callouts in my reports appear lower than expected
The yield group callouts report metric might be affected by a few issues, including:
- Exchange quotas, which regulate how many requests they want to receive from Ad Manager, or the exchange's pretargeting configuration.
- Native creative requests, which aren't supported by all exchanges.
If you monetize through programmatic native, make sure your Ad Exchange native line item targets both banners and native sizes. Use the "Automatically generate creative" to create one creative targeting banner and native sizes.
My third-party exchange and Ad Manager report totals don't match
- Reports use different time zones.
- Yield group targeting overlaps, so metrics are represented more than once. Learn more about how to avoid double-counting report totals.
- Reports use different impression counting or filtration methodologies. Learn more about counting impressions and clicks.
See the "Callouts in reporting appear lower than expected" section above and the third-party discrepancies guide for more troubleshooting tips.
Billing and payments for Open Bidding are based on Ad Manager report totals.
Yield group dimensions and metrics
Name and description | Report type and metric category |
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Demand Channel
| Historical, Reach Delivery, Looker Studio Connector |
Yield group Note: This dimension can return a "Not applicable" value when requests are eligible for Open Bidding, but no Open Bidding partners actually bid. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. | Historical, Technical ad delivery (Beta) Delivery, Looker Studio Connector |
Yield partner Name of the "Ad network" company within a yield group. Learn more about yield partners. The value "(Not applicable)" may be returned for Yield Partner. This occurs when a request that is eligible for Open Bidding receives no bids from Open Bidding partners.
| Historical, Technical ad delivery (Beta) Delivery |
Yield partner tag For Ad Exchange, the value "Ad Exchange" is displayed. Note that metrics for the "Ad Exchange" yield partner tag are counted once for each applicable yield group Ad Exchange is part of. Only applies to Mediation; not Open Bidding. | Historical Delivery, Looker Studio Connector |
Yield partner type (Deprecated) Mediation attributes for a yield partner. Possible values include: Mediation, Open Bidding, or Ad Exchange. This dimension is deprecated. Use Demand Channel, instead. | Historical Yield group, Looker Studio Connector |
Yield group impressions Number of matched yield group requests where a yield partner delivered their ad to publisher inventory.
| Historical Yield group |
Yield group estimated CPM The estimated net rate for yield groups or individual yield group partners.
| Historical Yield group |
Yield group estimated revenue Formula: Yield group estimated CPM × Impressions ∕ 1000 | Historical Yield group |
Yield group callouts Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. This report metric can be affected by exchange quotas, which regulate how many requests they want to receive from Ad Manager, or the exchange's pretargeting configuration. Because video pods can lead to multiple bid requests sent to third-party buyers, publishers shouldn't expect these values to match the available impressions values for third-party buyers. | Historical Yield group |
Yield group successful responses Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. | Historical Yield group |
Yield group bids Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. | Historical Yield group |
Yield group bids in auction Some bids may be filtered out before the auction runs if the bidder's response omits required fields or contains a creative that violates Google's policies. Learn more about policies and enforcement. Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. | Historical Yield group |
Yield group auctions won Only applies to Open Bidding; not Mediation. This data is available for 45 days after the event. | Historical Yield group |
Mediation fill rate
Formula: Mediation chain impressions ∕ (Mediation chain impressions + Mediation passbacks) Mediation chain impressions refer to impressions served using a Mediation chain. Value is "Unavailable" when no impressions or passbacks have served. Learn more about mediation. | Historical Mediation chain |
Mediation passbacks This metric is counted when the mobile client pings Ad Manager that an ad network passed back. The ping is occasionally delayed or lost.
Learn more about mediation. | Historical Mediation chain |
Mediation third-party eCPM
Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports. Displays zero if data collection is not enabled. Formula: (Third-party earnings ∕ Third-party impressions) × 1000 | Historical Yield group |
Mediation chains served Note that in Reporting we define a Mediation chain as a response to a GMA SDK request with:
Learn more about mediation. | Historical Mediation chain |
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