Keeping track of how your messages are performing can help you understand your app users better, as well as how they interact with your apps.
Use the metrics card at the top of the Messages page for certain message types to keep track of your rate at which your messages are being displayed to app users and the choices they select. Download and review the related .CSV file for a more dynamic and in-depth view of the data.
Reports include data for all your apps set up in Ad Manager and AdMob that display messages to users.
Metrics card
Find the metrics card
Complete the following steps to view the metrics card for a specific privacy regulation:
- Sign in to your AdMob account at https://admob.google.com.
- Click Privacy & messaging.
- Click Manage on one of the message type cards on the Privacy & messaging page. The metrics card is located at the top of the Messages page.
Displayed metrics
The following tables describe the metrics displayed in the metrics card for each message type.
European regulations messages
| Metric | Description |
|---|---|
|
Messages shown |
Number of European regulations message shown to users across all applicable sites/apps. Aggregated over the last 30 days. |
|
Consent rate |
Percentage of European regulations messages where the user consented to all of the purposes and vendors. Aggregated over the last 30 days. Formula: (Messages where the user consented to all purposes and vendors) / (European regulations messages with an outcome) Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow. The denominator excludes messages without an outcome. |
IDFA messages
| Metric | Description |
|---|---|
|
Messages shown |
Number of IDFA messages shown to users. Includes both IDFA explainers and European regulations messages shown immediately before the iOS ATT alert. |
|
ATT consent rate |
Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking. Calculated as the IDFA ATT consent metric divided by the total number of times the ATT alert was shown. Formula: (iOS ATT alerts where outcome was "Allow tracking") / (iOS ATT alerts) |
CSV report
In addition to the metrics card, this information is also available in a .CSV file that contains additional metrics and dimensions. To download the .CSV file, click Download in the metrics card.
Dimensions and metrics
General
| Dimension | Description |
|---|---|
|
Operating system group |
The device operating system (Android or iOS). |
|
Date |
The date on which the message was displayed. |
|
App ID |
The unique ID associated with the app in AdMob. |
|
App store ID |
The unique ID assigned to the app by the app store. |
|
App store |
The name of the app store from which the app was downloaded. |
European regulations messages
| Metric | Description |
|---|---|
|
European regulations messages shown |
Number of European regulations messages shown to users. |
|
European regulations consent all |
Number of European regulations messages where the user consented to all of the purposes and vendors. Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow. |
|
European regulations custom consent |
Number of European regulations messages where the user made a consent choice after selecting "Manage options". Excludes instances where the user consented or rejected all purposes and vendors. |
|
European regulations no consent |
Number of European regulations messages where the user rejected all purposes and vendors. Includes instances where the user clicked "Do not consent" and where the user rejected all options in the custom consent flow. |
|
European regulations no decision |
Number of European regulations messages where the user didn’t finish the message flow and therefore the message didn’t have any outcome. |
US regulations messages
| Metric | Description |
|---|---|
|
Opt-out selection |
Number of times users chose the opt-out option in the previous 30 days for a US States or CCPA message. |
|
Messages shown |
Number of US state regulations messages shown to users. Aggregated over the last 30 days. |
IDFA messages
| Metric | Description |
|---|---|
|
Messages shown |
Number of IDFA messages shown to users. Includes both IDFA explainers and European regulations messages shown immediately before the iOS ATT alert. Aggregated over the last 30 days. |
|
ATT consent rate |
Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking. Calculated as the IDFA ATT consent metric divided by the total number of times the ATT alert was shown. Aggregated over the last 30 days. Formula: (iOS ATT alerts where outcome was "Allow tracking") / (iOS ATT alerts) |
Ads personalization messages (Beta)
| Metric | Description |
|---|---|
|
Personalization |
Percentage of ads personalization controls messages where users chose the opt-out option. Aggregated over the last 30 days. Includes page views where users consented to all options in a custom consent message. Excludes page views that resulted in no decision. The opt-out ratio is calculated as: (Custom consent message opt-outs) / (All ads personalization messages shown) |
|
Ads personalization |
Number of ads personalization controls messages shown to users. Aggregated over the last 30 days. |