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Match rate

The percentage of ad requests that received a response from an ad source. It’s calculated by: 

Matched requests / Requests

Note: Match rate can vary based on the ad unit serving type (standard ad unit or partner bidding ad unit). This is due to the different matched requests definitions.

 

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Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

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