In-feed is a format that you place inside your feed to help monetise your site and provide a better user experience to your visitors.
On this page
- Benefits of In-feed ads
- How In-feed ads differ from standard ads
- Show selected display ads in In-feed ad units
For example, a feed can be an editorial feed (e.g. a list of articles or news) or listings (e.g. a list of products, services, etc.). In-feed ads are native which means that you customise them to match the look and feel of your content.
Typically, you place In-feed ads in between the content of your feed, or where your feed begins or ends. As visitors scroll down your content they encounter In-feed ads. In-feed ads fit seamlessly inside your feed, they're not intrusive and they don't break the user's flow.
Benefits of In-feed ads
Some of the benefits of using In-feed ads include:
- Better user experience: In-feed ads offer a better user experience to your visitors. They're part of the user's flow and match the look and feel of your site.
- Monetising new ad spaces: In-feed ads offer the opportunity to further monetise your pages by placing ads in new places, i.e. inside your feeds.
- Ideal for mobile: In-feed ads are ideal for mobile as they can help you to better monetise the smaller screen spaces available on mobile devices.
How In-feed ads differ from standard ads
In-feed ads are different from standard ads in the following ways:
- They're part of the user's flow.
- They're highly customisable.
- They use high-quality advertiser ad elements.
Show selected display ads in In-feed ad units
In-feed ads only use creatives that have high quality ad elements (for example, the responsive ads in Google Ads). This means that while In-feed ads can be more visually appealing to your visitors, they may have a lower CPM in the short term for some publishers.
To help increase CPM, you can choose to also show selected display ads inside your In-feed ad units. Google will select display ads that fit well in the available space. Showing both types of ads can help to increase your revenue.
