[GA4] Configure your GA4 property using Setup Assistant

For websites

1. Add a web data stream to your Google Analytics 4 property.
2. Set up the measurement code on your website.

For apps

1. Add an app data stream to your Google Analytics 4 property.
2. Add the Firebase SDK to your app.
3. Add the Google Analytics for Firebase SDK to your app.

What's next

Once you complete the steps, click the Actions menu to mark the “Collect website and app data” row as complete. When you mark the row as complete, all users of the property will see the same status.

Turn on Google Signals

1. In Setup Assistant, click the Actions menu to the right of the “Turn on Google signals” row.
2. Click Manage Google signals.
3. In Data collection, turn on Google signals data collection.

What's next

Once you complete the steps, click the Actions menu to mark the “Turn on Google signals” row as complete. When you mark the row as complete, all users of the property will see the same status.

Mark an event as a key event

1. In Admin, under Data display, click Key events.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Marketer or above at the property level to make a new event as a key event.
2. Click New key event.
   If you don't see the button, you don't have the necessary permissions.
3. Enter the name of the new event.
   • Note: Special characters can't be used when naming a new event.
4. Click Save.

Mark an existing event as a key event

1. In Admin, under Data display, click Events.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be an Editor or above at the property level to mark an existing event as a key event.
2. In the Existing events table, select the toggle under Mark as key event.
   If you can't select the toggle, you don't have the necessary permissions

If you’ve recently created an event or haven't created the event yet, check Mark events as key events for information about how to mark new and existing events as key events.

What's next

Once you complete the steps, click the Actions menu to mark the “Set up key events” row as complete. When you mark the row as complete, all users of the property will see the same status.

What's next

Once you complete the steps, click the Actions menu to mark the “Define audiences” row as complete. When you mark the row as complete, all users of the property will see the same status.

What's next

Once you complete the steps, click the Actions menu to mark the “Verify consent settings” row as complete. When you mark the row as complete, all users of the property will see the same status.

Link your Google Ads account

1. In Setup Assistant, click the Actions menu to the right of the “Link to Google Ads” row.
2. Click Manage Google Ads links.
3. Click Link.
4. Click Choose Google Ads accounts.
5. Select the Google Ads accounts you want to link.
6. Click Confirm.
7. Click Next.
8. (Recommended) Leave the default settings enabled and then click Next.
9. Review your settings and click Submit.

What's next

Once you complete the steps, click the Actions menu to mark the “Link to Google Ads” row as complete. When you mark the row as complete, all users of the property will see the same status.

What's next

What's next

Once you complete the steps, click the Actions menu to mark the “Target ads to GA4 audiences” row as complete. When you mark the row as complete, all users of the property will see the same status.

Add users to a property

1. In Setup Assistant, click the Actions menu to the right of the “Manage users” row.
2. Click Manage users.
3. In Property access management, click + and then Add users.
4. Enter the email address for the user's Google Account or Google Workspace account.
5. Select Notify new users by email to send a message to the user.
6. Select the permissions you want. Learn more about permissions
7. Click Add.

The email address you use to add a user and the password associated with that address become the Analytics login credentials for that user.

What's next

Once you complete the steps, click the Actions menu to mark the “Manage users” row as complete. When you mark the row as complete, all users of the property will see the same status.

What's next

Once you complete the steps, click the Actions menu to mark the “Import data” row as complete. When you mark the row as complete, all users of the property will see the same status.

What's next

Once you complete the steps, click the Actions menu to mark the “Set up User-ID” row as complete. When you mark the row as complete, all users of the property will see the same status.

What's next

When there's no more work to do, click the Actions menu to mark the “Use measurement protocol” row as complete. When you mark the row as complete, all users of the property will see the same status.