To capture valuable insights while protecting user privacy, you need to collect consent from your website users. We recommend you use a Consent Management Platform (CMP) or work with your Content Management System (CMS) to collect consent and send it to Google.
Learn more about how to Set up your consent banner with a consent management platform or a content management system.
Step 1: Set up a consent banner
- Sign up for a consentmanager account.
- Configure your banner using the “Getting Started” wizard.
- Make sure your banner complies with the requirements in the Google EU User Consent Policy (EUUCP).
Step 2: Set up consent mode
Set up using Google Tag Manager
- Open Google Tag Manager and navigate to your container
- In “Tags”, click New and name your tag.
- Click Tag Configuration, then click Discover more tag types in the Community Template Gallery. From the gallery, search for “consentmanager”, then install “consentmanager.net CMP & Cookie Banner” by consentmanager.
- In consentmanager, click Get Code under “CMP” in the left sidebar.
- Click Google Tag Manager in the yellow box at the bottom of the page.
- Fill in the details in Google Tag Manager using the information in consentmanager.
- Check the “Google Consent Mode” checkbox in Google Tag Manager.
- Add a row for global settings, and leave “Regions” blank. You can add additional rows for region-specific settings by using comma-separated ISO 3166-2 country codes in the “Region” box.
- Click Add, then click Triggering.
- Select “Consent Initialization — All Pages”, then click Save.
- Click Preview in the top right corner to test your container. View instructions for testing below.
- Publish your container.
Set up using another platform or directly from your website’s code
- From your consentmanager account, go to CMPs. Click Get Code in the left sidebar.
- Copy the code from the code box.
- If you use a website builder, review their documentation to find out how to implement code in the
<head>tag of each page. Otherwise, skip to step 4. - In the
<head>tag of each page (review the instructions above if you use a website builder), paste the following code, followed by the CMP script you copied earlier at the very top of the<head>tag. Note that this step is critical in order to ensure the CMP functions properly.
<script>
// Define dataLayer and the gtag function.
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
// IMPORTANT - DO NOT COPY/PASTE WITHOUT MODIFYING REGION LIST
//Set default consent for specific regions according to your requirements
gtag('consent', 'default', {
'ad_storage': 'denied',
'ad_user_data': 'denied',
'ad_personalization': 'denied',
'analytics_storage': 'denied',
'regions':[<list of ISO 3166-2 region codes>]
});
// Set default consent for all other regions according to your requirements
gtag('consent', 'default', {
'ad_storage': 'granted',
'ad_user_data': 'granted',
'ad_personalization': 'granted',
'analytics_storage': 'granted'
});
</script>
<!--Banner script here!-->
Testing using Tag Assistant
Learn more about how to Troubleshoot consent mode with Google Tag Manager.