The Campaign Manager 360 performance report is a pre-made detail report that shows how effective your Campaign Manager 360 campaigns were at driving key events to your website or app.
Before you begin
- Your Google Analytics 4 property must be collecting data.
- You need to mark at least one event as a key event.
- You need to link your Campaign Manager 360 Floodlight configuration to your property.
View the report
- Sign in to Google Analytics.
- From the left menu, select Advertising.
- On the left, go to Performance > Campaign Manager 360.
Dimensions in the report
You can choose from the following CM360-specific dimensions as primary and secondary dimensions.
Dimension | What it is | How it's populated |
---|---|---|
CM360 account ID | Shows the account ID associated with the Campaign Manager 360 campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 account name | Shows the account name associated with the Campaign Manager 360 campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 advertiser ID | Shows the unique identifier assigned to the advertiser or brand that manages campaigns in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 advertiser name | Shows the name of an organization that manages campaigns in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 campaign ID | Shows the unique identifier assigned to the campaign in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 campaign name | Shows the name of the campaign in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 creative format | Shows the creative format of the campaign in CM360. The creative format is the specific layout or design of the advertisement used in a campaign, dictating how the advertisement will appear on a website or app. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 creative ID | Shows the creative ID of the campaign in CM360. The creative ID is a unique identifier assigned to each ad creative in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Session CM60 creative name | Shows the creative name or title of the campaign in CM360. The creative name is a unique name that you defined for each ad creative in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Session CM60 creative type name | Shows the name assigned to a creative type or format in your CM360 campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Session CM60 creative version | Shows the version of the ad creative. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 medium | Shows the category of advertising channel or platform used to deliver a campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 placement ID | Shows a unique identifier for each ad placement in your campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 placement name | Shows a name for each ad placement in your campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 rendering ID | Shows a unique identifier for how and where an ad creative is rendered. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 site ID | Shows a unique identifier for your website or app where your ad was displayed. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 site name | Shows a name for your website or app where your ad was displayed. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 source | Shows the provider of data. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
CM360 source / medium | Shows the category of advertising channel or platform used to deliver a campaign and the provider of data. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
Metric | What it is | How it's populated |
---|---|---|
Ads clicks | The total number of times users clicked on your advertising campaign. | The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Ads cost | The total amount you paid for your advertising campaign. It corresponds to the media cost in CM360. | The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Ads cost per click | The average cost you paid per click for your advertising campaign. | The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Key events | The number of times users triggered a key event. | Populate this metric by marking an event as a key event. |
Cost per key event interaction | The cost per key event, calculated as the total cost divided by the number of selected key event(s). | The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Return on ad spend |
The total amount of revenue earned for every dollar spent on advertising. |
The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Total revenue | The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. |
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: When setting up the purchase event, make sure you provide values for both the value and currency parameters. Otherwise, you won't see purchase data for the Total revenue metric.
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