The Google Ads performance report is a pre-made detail report that shows how effective your Google Ads campaigns were at driving key events to your website or app.
Before you begin
- Your Google Analytics 4 property must be collecting data.
- You need to mark at least one event as a key event.
- You need to link your Google Ads account to your property.
View the report
- Sign in to Google Analytics.
- From the left menu, select Advertising.
- On the left, go to Performance > Google Ads.
Don't see the report? To get the Google Ads campaigns performance report, you must link your Google Ads account to your property. Additionally, the Advertising section where the report is found is only available on the desktop version of Google Analytics.
Dimensions in the report
The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.
| Dimension | What it is | How it's populated |
|---|---|---|
| Google Ads account name | Shows the account name associated with the Google Ads campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Google Ads ad group ID | Shows the ad group ID associated with the Google Ads campaign. | This dimension is populated when you successfully link your Google Ads account to your property. |
| Google Ads ad group name | Shows the ad group associated with the Google Ads campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Google Ads ad network type | The location where your ad was shown (google.com, search partners, display network). | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Google Ads campaign | Shows the campaign associated with the Google Ads campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Google Ads campaign ID | Shows the unique identifier assigned to the campaign in Google Ads. | This dimension is populated when you successfully link your Google Ads account to your property. |
| Google Ads customer ID | Shows the customer ID associated with the Google Ads campaign. | This dimension is populated when you successfully link your Google Ads account to your property. |
| Google Ads keyword text | Shows the keyword associated with the Google Ads campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
| Google Ads query | Shows the search query associated with the Google Ads campaign. | To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Ads clicks | The total number of times users clicked on your advertising campaign through the Google Ads platform. | This metric is populated automatically when you link Google Ads and Analytics. |
| Ads cost | The total amount you paid for your advertising campaign through the Google Ads platform. | This metric is populated automatically when you link Google Ads and Analytics. |
| Ads cost per click | The average cost you paid per click for your advertising campaign. | This metric is populated automatically when you link Google Ads and Analytics. |
| Key events | The number of times users triggered a key event. | Populate this metric by marking an event as a key event. |
| Cost per key event interaction | The cost per key event, calculated as the total cost divided by the number of selected key event(s). | This metric is populated automatically when you link Google Ads and Analytics. |
| Return on ad spend | The total amount of revenue earned for every dollar spent on advertising. | This metric is populated automatically when you link Google Ads and Analytics. |
| Total revenue | The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. |
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: When setting up the purchase event, make sure you provide values for both the value and currency parameters. Otherwise, you won't see purchase data for the Total revenue metric.
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