The Display & Video 360 performance report is a pre-made detail report that shows how effective your Display & Video 360 campaigns were at driving key events to your website or app.
Before you begin
- Your Google Analytics 4 property must be collecting data.
- You need to mark at least one event as a key event.
- You need to link your Display & Video 360 (DV360) advertiser to your property.
View the report
- Sign in to Google Analytics.
- From the left menu, select Advertising.
- On the left, go to Performance > Display & Video 360.
Don't see the report? To get the Display & Video 360 performance report, you must link your Display & Video 360 (DV360) advertiser to your property. Additionally, the Advertising section where the report is found is only available on the desktop version of Google Analytics.
Dimensions in the report
You can choose from the following DV360-specific dimensions as primary and secondary dimensions.
| Dimension | What it is | How it's populated |
|---|---|---|
| DV360 advertiser ID | Shows the unique identifier assigned to the advertiser or brand that manages campaigns in DV360. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 advertiser name | Shows the name or title of an organization that manages campaigns in DV360. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 campaign ID | Shows the unique identifier assigned to the campaign in DV360. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 campaign name | Shows the name or title of the campaign in DV360. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 creative format | Shows the creative format of the campaign in DV360. The creative format is the specific layout or design of the advertisement used in a campaign, dictating how the advertisement will appear on a website or app. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 creative ID | Shows the creative ID of the campaign in DV360. The creative ID is a unique identifier assigned to each ad creative in DV360. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 creative name | Shows the creative name or title of the campaign in DV360. The creative name is a unique name that you defined for each ad creative in DV360. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 exchange ID | Shows the identifier of the advertising exchange or marketplace where ad inventory is bought and sold. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 exchange name | Shows the name of the advertising exchange or marketplace where ad inventory is bought and sold, which was associated with a user's session. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 insertion order ID | Shows the insertion order ID of each insertion order, which was associated with a user's session. The insertion order is used to manage the delivery of specific campaigns. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 insertion order name | Shows the insertion order name of each insertion order, which was associated with a user's session. The insertion order is used to manage the delivery of specific campaigns. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 line item ID | Shows the unique identifier assigned to each line item or ad placement with an insertion order, which was associated with a user's session. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 line item name | Shows the unique name assigned to each line item or ad placement with an insertion order, which was associated with a user's session. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 medium | Shows the category of advertising channel or platform used to deliver a campaign, which was associated with a user's session. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 source | Shows the provider of data, which was associated with a user's session. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| DV360 source / medium | Shows the category of advertising channel or platform used to deliver a campaign and the provider of data, which was associated with a user's session. | The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Ads clicks | The total number of times users clicked on your advertising campaign. | The metric appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| Ads cost | The total amount you paid for your advertising campaign through DV360. | The metric appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| Ads cost per click | The average cost you paid per click for your advertising campaign. | The metric appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| Key events | The number of times users triggered a key event. | Populate this metric by marking an event as a key event. |
| Cost per key event interaction | The cost per key event, calculated as the total cost divided by the number of selected key event(s). | The metric appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| Return on ad spend |
The total amount of revenue earned for every dollar spent on advertising. |
The metric appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property. |
| Total revenue | The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. |
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: When setting up the purchase event, make sure you provide values for both the value and currency parameters. Otherwise, you won't see purchase data for the Total revenue metric.
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