Looking for a specific rejection code you saw in Display & Video 360? To search for it on this page, press Ctrl + f (Cmd ⌘ + f on a Mac).
Once a creative has been added to Display & Video 360 the creative will be manually and automatically reviewed to ensure the creative functions correctly and is compliant with the Google Ads content policies, Display & Video 360 creative requirements, and any inventory sources that have explicit creative requirements. Creatives that do not comply with these policies will be rejected. Here you can find troubleshooting steps for resolving some of the most common rejection reasons.
For Xandr rejection reasons, see: Troubleshoot creatives rejected by Xandr
Creative does not match declared size |
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What's the issue?The creative does not match the size of the ad slot returned by your ad server. For example, your ad server returned a 728 x 90 ad slot, but the actual creative only fills a 300 x 250 ad slot. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?All ads served should return creatives that match the declared ad slot size. Either upload a creative of the right size to your ad server or edit the dimensions in the creative’s Creative details tab in Display & Video 360. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains sexual content |
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What's the issue?The ad is disapproved because it contains or leads to a landing page that contains sexual content. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?Remove sexual content from the creative or landing page. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative automatically clicks through |
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What's the issue?The ad redirects the user to a landing page without a click or reports a click when there wasn't one. Ads on most exchanges must be designed to only redirect the user to a landing page upon user-initiated click. Ads that inflate clicks by automatically redirect the user to a landing page, file download, or application are prohibited. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Edit the creative to make sure landing page redirects only occur after someone clicks. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Creative is blank |
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What's the issue?The ad is blank or does not load. Blank creatives are often caused by geo-targeting, user targeting, ad verification services, and inactive ads in your ad server. It's your responsibility to make sure all creatives load and work as expected. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives served by Display & Video 360 must render properly; blank creatives are prohibited. Make sure the creative is viewable to all users on all impressions. This may require having your ad server or verification service deliver a backup ad in the event of ad blocking. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Clickthrough doesn't work properly |
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What's the issue?
What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives served by Display & Video 360 must contain a functional click-through URL that leads the user to a working landing page. Your landing page must work properly for all locations, regardless of where you're targeting your ad. Check your landing page on various browsers and devices to make sure that it always links to a working website or app. Edit the creative so that it clicks through to a working landing page. To test click-through URLs, preview your creative in Display & Video 360. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains gun-related content |
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What's the issue?The ad or landing page promotes guns, gun parts, or gun-related content. Gun-related content includes functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat (including sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns) as well as any part or component that's necessary to the function of a gun. Common examples include handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, silencers, ammunition, or ammunition clips or belts. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives and landing pages served by Display & Video 360 are prohibited from promoting guns, gun parts, or gun-related content. Remove gun-related content from the creative and any landing pages it links to. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains dangerous knives-related content |
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What's the issue?The ad or landing page promotes dangerous knives or related content. Dangerous knives include knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self defense, or combat, or any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism). Common examples include switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, or throwing axes. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives and landing pages served by Display & Video 360 are prohibited from promoting dangerous knives. Remove all dangerous knives content from the creative and any landing pages it links to. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains tobacco-related content |
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What's the issue?The ad or landing page promotes tobacco-related content or products, including those that are designed to simulate smoking. Common examples include cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco, rolling papers, pipes, tobacco filters, hookah lounges, cigar bars, herbal cigarettes, electronic cigarettes, or e-cigarettes. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives and landing pages served by Display & Video 360 are prohibited from promoting tobacco products, services, and related equipment including those which are designed to simulate smoking. Remove all tobacco-related content from the creative and any landing pages it links to. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Campaign Manager 360 tag is invalid |
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What's the issue?There's a problem with the synced Campaign Manager 360 placement, resulting in the feedback "The Campaign Manager 360 tag is invalid." What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?
After you've corrected the problems in Campaign Manager 360, give the updated placement about an hour to sync. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains weapon-related content |
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What's the issue?The ad or landing page promotes weapons or weapon-related content. Weapon-related content includes any product that's designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat. Common examples include throwing stars, brass knuckles, tasers, or pepper spray. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives and landing pages served by Display & Video 360 are prohibited from promoting weapons or weapon-related content. Remove all weapon-related content from the creative and any landing pages it links to. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains or leads to abusive experience |
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What's the issue?The ad or landing page contains an abusive experience. Common examples include: auto-redirects to landing page without user action, misleads or tricks the user into interacting, resembles system or site warnings or error messages, simulates messages, dialog boxes or request notifications, and so on. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives and landing pages served by Display & Video 360 must not contain experiences designed to be misleading. Learn more about what's considered abusive Remove the abusive content from the creative and any landing pages it links to. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Landing page can't be crawled |
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What's the issue?The clickthrough URL leads to a landing page that could not be crawled. Common crawl errors include: robots.txt failure, DNS errors, or server errors. At least one landing page must be crawlable if your creative will run on Ad Manager. Ad Manager uses the AdsBot-Google and Googlebot crawlers to read and ensure your landing page complies with Ad Manager policies. To allow Google to crawl your page, add What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Make sure Google bots can crawl your creative's landing page (or at least 1 of your landing pages if you have more than one).
See our in-depth guide, Troubleshoot uncrawlable landing pages, for more details. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Creative or landing page difficult to interact with |
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What's the issue?The ad or landing page is difficult to interact with. Common issues include landing pages that disable browser navigational functions, sites with pop-ups or interstitial ads that interfere with the user's ability to see the content requested, or ads that look like software download buttons, official system warnings, or webpage features like menus, search results, or other site content. Your site should not present unexpected webpages, ads, or sponsored offers to users when they are navigating the site. Your site should not require registration or sign-in to view site content (for example, when using a Facebook page as your landing page, make sure the page is public.) What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Edit the creative or landing page content to comply with policies. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Expandable ad not functional |
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What's the issue?The expandable ad does not function properly (for example, not expanding outside of an iframe). Expandable creatives may not expand to more than twice the width or three times the height of the creative's base dimensions, except when displaying certain IAB formats or formats approved by Google. Each ad technology vendor’s cross-site scripting file is required for iframe ad calls to be functional. Learn more about publisher-side iframe buster files. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?All expandable creatives on Ad Manager must correctly display creative content, function as expected, cannot have any broken assets. Edit the creative to make sure it renders and expands properly. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains offensive or inappropriate content |
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What's the issue?The ad or landing page contains offensive or inappropriate content which may include violence and self-harm, harassment, racism, hatred and intolerance, and capitalizing on sensitive events or threatened species. Common examples of offensive or inappropriate content include hatred and intolerance (including sexual, religious and political intolerance), violence and self-harm, harassment and intimidation, exploitation, racism, shocking content, capitalizing on sensitive events, or capitalizing on threatened or extinct species. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives and landing pages served by Display & Video 360 must be designated as "family safe" to ensure they can potentially be shown to all appropriate audiences. Products that are considered to have "non-family safe" status are prohibited from serving by Display & Video 360. Edit the creative and any linked landing pages. Remove content that is offensive or inappropriate. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Ad technology vendor not declared |
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What's the issue?The ad does not declare the use of a declarable, approved technology vendor. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Edit the creative to declare any declarable technology vendors. Use Chrome Developer Tools to check for all the calls made from your ad within a browser. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Destination URL not declared |
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What's the issue?The ad's declared click-through URL does not match the actual landing page URL. Make sure your ads declare click-through URLs that match the actual landing page URLs. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?All creatives on Ad Manager must click through to a landing page that matches the declared click-through URL. You can verify what URL(s) Display & Video 360 has declared on your behalf for a given creative by checking the Creative status tab of the creative and reviewing the Detected landing page URLs in the Display & Video 360 review section. If the URL that’s flagged alongside the creative rejection is from one of the following locations, correct the URL within the appropriate ad server so that it matches the actual destination URL of your creative:
Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?If the declared URL(s) is not from any of the locations listed above, contact support via the question mark in the upper right corner of your Display & Video 360 account. |
Ad technology not approved |
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What's the issue?The ad makes a call to an unapproved technology vendor. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?If you're using a vendor that's not approved to run on Ad Manager, remove calls made to unapproved technology vendors. Make sure the creative calls certified technology vendors in all environments (for example, in a mobile browser, in a mobile app, or in a desktop browser.) Learn how to troubleshoot rejected calls using Chrome Developer Tools Alternatively, you can request certification for an unapproved technology vendor by getting in touch with support with contact information for the technology vendor. If you do not believe any of your vendors are disapproved for use on Ad Manager, verify whether the URL shown in the creative’s Creative status tab belongs to any of the vendors that you’re using. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Creative is not secure |
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What's the issue?The ad contains non-secure HTTP calls. All creatives served outside of China must be 100% SSL-compliant across all calls contained within the creative, including assets, fourth parties, and other trackers. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?If you're using creative assets or fourth parties that are not 100% SSL-compliant, correct these assets or have the fourth party provide SSL-only assets. Learn how to troubleshoot rejected calls using Chrome Developer Tools If you do not recognize the non-secure assets, verify whether the URL(s) shown in the creative's Creative status tab belong to any of the vendors that you’re using. If the flagged asset is displayed as Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Landing page violates policy |
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What's the issue?The ad's landing page does not adhere to our landing page quality guidelines. Common landing page quality violations include low value content, non-working sites, or parked domains. Landing pages should provide a quality user experience. All promotions should be clear, professional in appearance, and lead users to content that is relevant, useful, and easy to interact with. Landing pages cannot lead to an email address or file, such as image, audio, video, or document, that require an additional application to open. Sites should load quickly and properly without errors or error pages that display a status code beginning with a 4 or a 5 (such as a 404 error, page not found). All landing page guidelines are outlined in the Google Ads Policy Center. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives served by Display & Video 360 must click through to landing pages that comply with Google policies. Improve the quality of the creative's landing page experience, or use a different landing page that meets these requirements. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Creative animates longer than 30 seconds |
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What's the issue?The ad animates longer than the maximum duration of 30 seconds. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Change the creative's animation so that it does not loop or animate longer than 30 seconds. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Unacceptable visual effects |
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What's the issue?The ad uses an animated GIF with a frame rate higher than 5 frames per second. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Change the creative's animation so that the GIF uses a frame rate no higher than 5 frames per second. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative sets Local Shared Objects |
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What's the issue?The ad uses Local Shared Objects (LSO). Examples include browser helper objects or HTML5 Local Storage. Learn more What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?Remove all LSOs from the creative. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Maximum download size exceeded |
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What's the issue?The ad's download size exceeds the 5 MB limit. The total file size of all creative files downloaded by a person's browser when an ad serves is limited to a maximum of 5 MB. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?All non-video creatives on Ad Manager must comply with the download limit of 5 MB. Exceeding this limit can negatively impact the performance of the Google Marketing Platform service and users' devices. Work with your creative developer to reduce the total downloaded file size below the 5 MB limit. Check the download size using Google Chrome:
Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Maximum number of HTTP calls exceeded |
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What's the issue?The ad has more than 100 HTTP/HTTPS (fourth-party) calls. This rejection does not apply to VAST video creatives. Exceeding this limit can negatively impact the performance of the ad on mobile devices. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Remove unnecessary calls or file loads to reduce them to 100 or fewer. Make sure to check how many HTTP calls the creative makes in each environment. For example, some creatives may make more HTTP calls in mobile browsers on Android or iOS than they do in desktop browsers. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Maximum number of cookies exceeded |
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What's the issue?The ad sets more than 25 cookies. Exceeding this limit can negatively impact the performance of the ad and users' devices. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Edit the creative and remove unnecessary cookie dropping. Make sure to check how many cookies the creative drops in all environments. For example, some creatives may drop more cookies in mobile browsers on Android or iOS than they do in desktop browsers. For each environment, the creative can drop no more than 25 cookies. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative not functional, broken assets |
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What's the issue?The ad does not function as expected or contains broken assets. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives served by Display & Video 360 must correctly display creative content, function as expected, and be void of any broken assets. Ensure your ad and landing page work properly for all locations, regardless of where you're targeting your ad. Click the Preview button or icon to preview your creative, then check the following:
Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains misleading content |
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What's the issue?The ad or landing page contains misleading claims or information. Common issues include providing scientifically impossible claims, offering guaranteed results without a refund policy, or showing testimonials that claim specific results without a link to third-party verification. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?Remove any misleading claims from the creative and any linked landing pages. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative missing relevant information |
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What's the issue?The ad or landing page is missing important information such as the charges expected to be incurred by the user. Common misleading practices include failure to disclose all charges the user will incur, failure to close tax-exempt status and charity number if your site solicits tax-exempt donations, or promoting a service or product (such as an app) as free when it is not. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Provide relevant information and remove misleading information from the creative and any linked landing pages. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains personal loans without disclosures |
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What's the issue?The ad or landing page promotes deceptive or harmful financial practices or does not prominently disclose the required consumer information. When promoting financial services and products, you must comply with state and local regulations for any region that your ads target — for example, include specific disclosures required by local law. Refer to our non-exhaustive list of country-specific requirements for more information. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives and landing pages served by Display & Video 360 must comply with local regulations and provide required disclosures. Learn more about required disclosures If the problem is in the creative itself, remove the content and/or add a link to the required disclosures. If the problem is with the landing page, add the required disclosures to the landing page. If you can’t fix the landing page, update the creative with a new landing page that complies with this policy. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains cryptocurrencies |
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What's the issue?The ad contains:
Cryptocurrency exchanges may only be advertised if the advertiser is a licensed provider, the products and ads comply with local laws and industry standards, and the account is certified by Google. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?To run content related to cryptocurrency exchanges on open exchanges, YouTube, and deals on Display & Video 360, you must certify the domain of the advertiser for each country you target before your ads can serve.
If the problem is in the creative itself, remove the content or update it to comply with the policy. If the problem is with the landing page, either fix the landing page or update the creative with a new landing page that complies with this policy. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative has content related to elections in India |
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What's the issue?The ad contains content related to election advertising in India. Learn more To run India elections ads, you must:
What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?Check that your India election ads are running only in India, that you’ve been verified to run India election ads, and that you have a valid pre-certificate. If you're not verified by Google, apply for verification. If you're verified by Google, check that the creative includes a visible "Paid for by" disclosure. If you're verified and the ad includes a disclosure, make sure you're using an ad format that's supported for India advertising: audio, video, image, HTML5, and dynamic creatives from Studio. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative has content related to elections in the United States |
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What's the issue?The ad or landing page features a federal candidate or current elected federal officeholder in the United States. Elected federal offices includes those of the President and Vice President of the United States, and members of the United States House of Representatives and United States Senate. Learn more in the Advertising Policies Help Center To run U.S. elections ads, you must:
What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?Check that your U.S. election ads are running only in the United States, and that you’ve been verified to run U.S. election ads. If you're not verified by Google, apply for verification. If you're verified by Google, check that the creative includes a visible "Paid for by" disclosure. If you're verified and the ad includes a disclosure, make sure you're using an ad format that's supported for U.S. election advertising: audio, video, image, HTML5, and dynamic creatives from Studio. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Pharma, gambling, or alcohol prohibited |
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What's the issue?The ad or landing page contains pharmaceuticals, alcohol, or gambling-related content which is prohibited by some exchange policies. To run gambling- or pharmaceutical-related content on open exchanges, deals, and YouTube on Display & Video 360, you must certify the domain of the advertiser for each country you target before your ads can serve on Display & Video 360. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?Learn more about Display & Video 360’s requirements for serving restricted products and services. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative opens pop-up window |
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What's the issue?The ad opens a pop-up window. Common examples include ads that open pop-unders, timed or intermittent pop-ups, mock system warnings, and pages that automatically start a file download. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Remove the pop-up window from the creative. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Missing or invalid use of click macro |
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What's the issue?The ad does not include or is incorrectly using a Google click macro. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?All creatives on Ad Manager are required to include a click macro, allowing Google to dynamically generate a unique click URL and pass it through the ad tag at the time of the ad request. There are several different types and implementation methods for click macros. If your creative is rejected because of an issue with the click macro, including third-party ad server macros, correct the click macro implementation. For creatives hosted by a third-party ad server, you can also verify that the creative isn’t tracking an impression as a click:
Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Creative makes a call to IP address |
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What's the issue?The ad makes a call to a numeric IP address. Ad calls must be made to domains—not IP addresses—to fetch creative, tracking pixels, and other ad serving or ad tracking elements. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives served by Display & Video 360 are prohibited from making calls to numeric IP addresses. Remove all calls made to IP addresses. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains shocking content |
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What's the issue?The ad or landing page contains shocking content such as profane language, gruesome or disgusting imagery, or promotions that are designed to shock or scare. All creatives and landing pages served by Display & Video 360 must be designated as "family safe" to ensure they can potentially be shown to all appropriate audiences. Anything considered to have a "non-family safe" status is prohibited from serving by Display & Video 360. Common examples of shocking content include profanity or violent language, gruesome or disgusting imagery, graphic images or accounts of physical trauma, or gratuitous bodily fluids or waste. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?Remove content that is designed to shock or scare from the creative and any linked landing pages. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains unacceptable content such as malware |
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What's the issue?The ad or landing page contains unacceptable content such as malware. Malware is not accepted or tolerated. Google verifies ads directly uploaded into Display & Video 360, or follows the third-party redirects for malware or viruses through proprietary systems. Learn more about what Google does to prevent malware in ads. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives and landing pages served by Display & Video 360 must be void of malware or viruses. Remove the malware or viruses in the creative or landing page. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative contains deceptive or unacceptable content |
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What's the issue?The ad contains unacceptable image content that is deceptive, such as a "trick-to-click" element. Common deceptive practices include mimicking publisher content, site warnings, or operating system dialog windows and error messages. Ad content must be distinguishable from publisher content, contain a contrasting background or border, and clearly identify the brand, product or promotion being offered. How to identify deceptive contentIt’s not always easy to identify why an ad was disapproved for deceptive content. Here are some examples to look for:
What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives served by Display & Video 360 are prohibited from displaying content that tricks a user into clicking through. Remove any deceptive elements from the creative. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative sets unauthorized cookie on Google domain |
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What's the issue?The ad sets an unauthorized cookie on a Google domain, such as What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All creatives served by Display & Video 360 are prohibited from setting unauthorized cookies on Google domains such as Remove the creative calls that set unauthorized cookies. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Creative contains unclear or irrelevant content |
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What's the issue?The ad is unclear, confusing, doesn't lead users to relevant content, or doesn't accurately reflect the business, product, or service that is promoted on the landing page. Your creative and landing page text should make sense and not be overly generic. Images, videos, audio, and other elements of your ad should be of good quality and not blurry, unclear, or unrecognizable. If your creative uses a superlative or competitive claim, you need to support that claim by showing third-party verification on your landing page. Learn more What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?All creatives on Ad Manager must clearly identify the brand, product, or promotion being offered. If your creative is rejected because it is contains content that is unclear or irrelevant, correct by improving the content to comply with policies. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Restricted content not declared |
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What's the issue?The ad contains restricted category content (such as alcohol) but does not declare use of a restricted category. Many products and services are regulated by law, which can vary from country to country. All advertising, as well as the products and services being advertised, must clearly comply with all applicable laws and regulations. All advertisers bear their own responsibility for understanding the laws applicable to their business. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?All creatives on Ad Manager must declare use of restricted category content, where applicable. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Video not functional or empty |
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What's the issue?The ad is not rendering, not clicking through, not functioning, or contains an empty VAST XML file. Review Display & Video 360’s technical requirements for video ads, as well as the Ad Manager in-stream video ads requirements for third-party ad serving as an example of exchange requirements. What exchanges does this apply to?This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges. How can I fix it?All videos served by Display & Video 360 must have valid VAST XML, render and clickthrough, and include WebM and MP4 video file types. Edit the creative to make sure it contains valid VAST XML and functions properly. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account. |
Creative uses unapproved video vendor |
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What's the issue?The ad makes a call to an unapproved video technology vendor. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Remove calls made to unapproved video technology vendors. Alternatively, you can request certification for an unapproved technology vendor by contacting support and providing contact information for the technology vendor. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Video format not supported |
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What's the issue?The format of the video ad is not supported or no video file types were detected. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Videos on Ad Manager can only include WebM or MP4 video file types. Edit the creative so that it includes only WebM or MP4 video file types. If no video files were detected, there could be a problem with the VAST tag. For help, see troubleshoot VAST tag problems. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart.
Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |
Video length not supported |
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What's the issue?The length of the video ad is not supported. In-stream video ad maximum allowed length is 60 seconds. What exchanges does this apply to?This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies. How can I fix it?Update the video to comply with the 60-second limit. Once you’ve resolved this issue, save the creative. The “Review started” time will be updated in the Creative status tab and the creative review process will restart. Who can I contact for more help?The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more |