Appeal Business Profile content & profile restrictions

If you haven’t verified your Business Profile, content associated with your Business Profile might not appear across Google. Before you submit an appeal, check your verification status.

If you plan to include evidence as part of your appeal, we recommend that you prepare the documents before submitting an appeal.

After you submit your appeal in the appeals tool, you’ll be prompted to add optional evidence to a linked form to support your appeal. The request to add evidence occurs at the end of the appeals process. You must submit the evidence within 60 minutes of submitting your appeal.

Depending on the context of your appeal, the following are examples of evidence that can help strengthen your appeal:

• Official business registration
• A business license
• Tax certificates
• Utility bills for the business such as:
  • Electricity
  • Phone
  • Cable
  • Internet

Tip: For any documents you submit as evidence, check that the business name and address match the profile you want to make an appeal for.

Appeal suspended or disabled profile, rejected business information edits, and media restrictions 

If your business is located within the EEA, you can use the appeals tool to submit an appeal for your:

• Suspended or disabled profile
• Rejected business information edit (name, category, address, phone, website)
• Restricted media (post, photo, video)

Submit an appeal

To submit an appeal:

Important: If you choose to open the evidence form in step 7, you must submit your supporting evidence within 60 minutes or it won't be attached to your appeal.

1. Open the Google Business Profile appeals tool.
2. Sign in to the Google Account associated with your Business Profile.
3. Select the Business Profile that you want to reinstate.
4. The Google Business Profile appeals tool shows:
   • The restricted profile
   • The reason for the moderation action
   • A link to the violated policy
5. Select the decision that you want to appeal.
6. At the bottom right, click Submit Appeal.
7. Optional: After you submit the appeal, you can add evidence:
   1. Attach the files that support your appeal.
      • Once you open the evidence form, you must submit it within 60 minutes or it won’t be attached to your appeal.
   2. Click Submit.
      • Google will review your appeal and send you an email with a decision.

Tip: In the Google Business Profile appeals tool, you might get a message that states there's no moderated content or restricted access to appeal. If you believe that you have additional restricted content to appeal, contact us. Our team can confirm whether you’re eligible for any new appeals.

Appeal review removal decision

If you report a customer review but the decision says that it doesn’t violate Google Policies, you can submit a one-time appeal. Learn how to submit a one-time appeal of a review.

Appeal other content restrictions

To submit an appeal for any other type of rejected content, contact us.

1. Select the most related issue.
2. Fill out the form.
3. Click Submit.

Tip: If our initial reply doesn't fix your issue, respond to the email and our support team will assist with your appeal.

More appeal options for businesses in the EEA

If you're located in an EEA member state or territory, you can refer your appeal to an out-of-court dispute settlement body. Learn more about European Union Digital Services Act Resolution Options.

Appeal suspended or disabled profile

If your business is located outside of the EEA, you can use the appeals tool to submit an appeal for your suspended or disabled profile.

Submit an appeal

To submit an appeal:

Important: If you choose to open the evidence form in step 7, you must submit your supporting evidence within 60 minutes or it won't be attached to your appeal.

1. Open the Google Business Profile appeals tool.
2. Sign in to the Google Account associated with your Business Profile.
3. Select the Business Profile that you want to reinstate.
4. The Google Business Profile appeals tool shows:
   • The restricted profile
   • The reason for the moderation action
   • A link to the violated policy
5. Select the decision that you want to appeal.
6. At the bottom right, click Submit Appeal.
7. Optional: After you submit the appeal, you can add evidence:
   1. Attach the files that support your appeal.
      • Once you open the evidence form, you must submit it within 60 minutes or it won’t be attached to your appeal.
   2. Click Submit.
      • Google will review your appeal and send you an email with a decision.

Appeal rejected business information edits, media and other content restrictions

If your business operates outside of the EEA, you must contact us to appeal your:

• Rejected business information edit (name, category, address, phone, website)
• Restricted media (post, photo, video)
• Other content restrictions

To submit an appeal:

1. Open the contact us form.
2. Select the most related issue.
3. Fill out the form.
4. Click Submit.

Tip: If our initial reply doesn't fix your issue, respond to the email and our support team will assist with your appeal.

Appeal review removal decision

If you report a customer review but the decision says that it doesn’t violate Google Policies, you can submit a one-time appeal. Learn how to submit a one-time appeal of a review.