Edits that you make to your verified Business Profile are reviewed to ensure they follow our guidelines. Learn more about guidelines for representing your business on Google.
Edits typically take up to 10 minutes to review.
Understand your edit status
Important: Your business info can also be updated anytime by Google.
After you save your changes, your edits show up as:
- Accepted
- Pending
- Not approved
Pending edits are still under review. Reviews typically take up to 10 minutes, but in some cases, it can take up to 30 days.
In your profile, edits that are under review are displayed like this.
In the Business Profile Manager, profiles with pending edits are displayed like this.
Edits might not be approved if Google can’t confirm the accuracy of the proposed edit. You may be able to appeal rejected business information edits.
Learn more about guidelines for representing your business on Google.
About Google updates to your business info
If we receive reports that your business info isn’t correct, we might automatically update your business info. If this occurs, you'll receive a notification and find an alert in the "Edit profile" section of your Business Profile.
These reports come from various sources and help give customers the most accurate and up-to-date info about your business. Learn how to manage Google updates to your Business Profile.
Unverified Business Profiles
If your profile is unverified, you can still edit some info such as business name, business category, address, opening hours, phone number, and website.
You need to verify your profile before you can edit all of your business info. Learn how to verify your business on Google.
