Trafficking and workflow updates
Creative type support updates
We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types. The ability to create new creatives or edit creatives of these types was removed on November 2, 2020, and all creatives of the following types were archived on January 11, 2021:
- Image and HTML5 banner: These were replaced with the combined “Display” creative type in 2016.
- Low-usage Studio creative types: Flash in-page, rich media display banner with floating, rich media display multi-floating interstitial, rich media mobile in-app, rich media peel down, VPAID non-linear video.
- Display image gallery
Batch upload available for audio creatives
In order to improve the audio creative workflow in Campaign Manager 360, we’ve added support to batch upload audio assets, bringing parity to video and other creative types. Note: If you’re using companions, you’ll still need to manually assign them after you upload. Learn more
Upload rich media banner creatives directly to Campaign Manager 360
You can now upload HTML5 rich media banner creatives directly to Campaign Manager 360. Previously, these creatives had to be pushed from Studio. When rich media events are detected in a creative, the asset is categorized as such. If you attempt to upload a rich media banner to a standard display creative type, you’ll see an error directing you to select a rich media creative type. Learn more
Insights updates
iOS webview conversion modeling
We have expanded our existing conversion modeling framework to also model both click and view-through conversions on iOS webview. All attribution models that are currently opted in to modeling will benefit from this additional modeling coverage by default.
Viewable unique reach now available in Display & Video 360 and Campaign Manager 360
You can now see how many unique people saw a viewable impression rather than just a served impression. New Unique Reach (UR) and Unique Reach Audience (URA) metrics have launched in reach reporting. This measurement is available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Learn more