Landing page URL suffix

Edit the suffix for your ad, campaign, or advertiser in the Landing page URL suffix field. You can enter key-value pairs here, Campaign Manager 360 will detect them and list them below.

When you add your suffix, Campaign Manager 360 identifies any key-value pairs in your URL and allows you to edit them below as "query parameters." You can choose macros or enter custom strings. To remove a key-value pair, click the x.

If Inherit URL suffix is turned on, turn it off to edit the suffix. When it's turned on, the item will inherit the suffix from the parent:

• Campaigns inherit the suffix from your advertiser settings
• Ads inherit the suffix from your campaign settings

• Apply a suffix to all landing pages in all campaigns: Add it in the advertiser properties. Campaign Manager 360 will use this suffix by default. If there is a different suffix entered in a campaign, ad, or applicable creative, Campaign Manager 360 will use that instead.

• Apply a suffix to all landing pages in a single campaign: Add it in the campaign properties. Campaign Manager 360 will use this suffix by default. If there is a different suffix entered in an ad or creative, Campaign Manager 360 will use that instead.

• Apply a suffix to all creatives assigned to a single ad: Add it in the ad properties. This will affect all creatives assigned to the ad.

  However, if your ad has display creatives with HTML5, you must enter the suffix manually in the creative properties. That's because for these creative types, the creative-level landing page overrides your ad.

• Apply a suffix to a single creative: Add it in the "Creative assignments" section of the ad properties, under "Landing page." Do this only if you want to change the suffix for only this creative in this ad.

  For display creatives with HTML5, make sure there are no landing pages set in the creative properties. Anything in the creative overrides your ad settings. If you want to use a creative-level landing page, then manually add the suffix to the creative itself, in the creative properties.

Typically, landing page URL suffixes are used to add key-values to your URL. Key-values can insert campaign data that can be sent to a third-party website analytics service. For example, you might want to pass the placement, campaign, and ad IDs associated with each click.

The key tells you what kind of value you're logging (e.g., color=red). You can enter a specific key-value here to log the same value for every suffix. Or you can enter macros, which expand dynamically based on information about the particular click, such as the site, creative, location, etc. Learn about macros

For example, if you select Geographic data macro (%g), the value field populates with %g and the key field remains blank. You can choose from our list of macros or enter a custom string that the publisher's system knows how to expand.

The landing page and suffix are added to a Campaign Manager 360 URL: after a click, the user's browser first goes to the Campaign Manager 360 server, which logs the suffix and then redirects the browser to the landing page.

Option A. Manually add the landing page URL and the suffix in the ad or creative properties.

• Remember that for most creatives, the ad-level URL overrides the creative-level URL, but not for custom display.

  For display creatives with image assets: Add the URL in the ad properties ("Creative assignments" section, "Landing page" column) or leave the ad-level URL blank and add it in the creative.

  For custom display: Either enter your URL at the creative level or leave the creative-level blank and add it to the ad properties.

Option B. Add the landing page URL and the suffix in the "Landing pages" section of your campaign properties. Now it will be an option you can choose for all the ads in your campaign (in the "Creative assignments" section of the ad properties.)

• Again, remember that your ad-level URL overrides the URL in your creative properties, but not for custom display. So if you are using custom display creatives, manually enter the URL in the creative or leave it blank in the creative and enter it in the ad.