Campaign and workflow updates
Display & Video 360 API update
An incremental update to the Display & Video 360 API v1 is now available, with support for user management, partner-level settings and channels, Custom Bidding, and audio line items, as well as the ability to count entities and track against global entity limits. Additional filters are also available when listing advertisers, campaigns, insertion orders, line items, and targeting criteria. See the Release Notes for more details.
Manage Structured Data Files faster and avoid common formatting issues with Google Sheets download
You can now export Structured Data Files as a Google Sheet, in addition to the .csv option. We recommend editing your files as a Google Sheet to avoid common formatting issues. Learn more
Create Custom Bidding scripts using Google Analytics goals
You can now use goals from a linked Google Analytics account to build Custom Bidding scripts. By using a goal with Custom Bidding, you can optimize towards metrics from your goal to represent specific user journeys on your site. Before you get started, you’ll need to link your Google Analytics account to your Display & Video 360 advertiser. Learn more
Position targeting settings for native inventory now available
Position targeting now includes options specific to native inventory, allowing you to set targeting based on where an ad is located in relation to other content. You can use the Position in Content dimension to report on these settings. Learn more
Target both iOS and Apple TV apps with the same app ID
You can now target both iOS and Apple TV inventory with the same app ID. If you select an iOS app from apps & URL targeting or you add an iOS app ID to a channel, you’ll be able to target that app across all mobile and connected TV Apple inventory. This is because the app ID from the Apple Store is the same across mobile and connected TV. You should include device type targeting if you want to target just mobile or connected TV inventory.
Limit attribution models based on viewable impressions
You can now fine tune your Floodlight group attribution models to remove view-through conversions attributed to unviewable impressions. The attribution model settings include a new option that lets you indicate if the model should only look at viewable eligible impressions for attribution. There’s also a setting for the behavior for ineligible impressions. Learn more
Improve collaboration across your team with comments in line item event history
You can now add comments under specific dates in the History tab on line items, allowing you to annotate changes made by your team or on behalf of clients. These notes will be visible to all users that have access to the line item’s event history. Learn more
Pause an advertiser to stop serving
You can now stop serving across all campaigns and deals in an advertiser with a new “Paused” status. This status is available by navigating to Settings > Basic Details in your advertiser. All historical data will still be retained in a paused advertiser.
New location and look-and-feel for Google Ads account linking
You’ll see a refreshed look-and-feel for linking a Google Ads account to your Display & Video 360 advertiser. This workflow has also moved to the Settings > Linked Accounts tab in your advertiser from the deprecated Other Linked Accounts tab.
Streamlined experience for partner-level Basic Details page
You’ll now see a streamlined experience on the Basic Details page of your Display & Video 360 partner. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to manage your partner-level settings, including clearer groupings of related options. The settings related to enhanced automation, terms & conditions for accessing YouTube & partners, optimized fixed bidding, and outcome based buying have been moved to a new partner-level Advertiser Configurations tab.
Advertiser identity verification
To increase transparency for users, advertisers will be required to complete an identity verification program. Based on this information, Google will generate a disclosure on any ads you run, displaying your name and country. As part of our phased rollout, certain advertisers may be selected to complete this verification the week of August 28. Because Display & Video 360 adheres to Google Ads policy, you can learn more about this update in the Google Ads Help Center.
Audience updates
Refreshed look-and-feel for YouTube audiences workflows
You’ll see a refreshed look-and-feel to the workflows for YouTube audiences, making it easier to set up and manage these audiences.
Creatives updates
Updated bulk creative upload experience
Bulk creative upload has been updated with a consistent look-and-feel across formats. To save you some clicks, you can now download templates directly from the bulk upload menu or from the Help Center. You can also download errors to apply fixes offline. Learn more
New format: Audio Mixer
Audio Mixer helps you quickly and easily build an audio ad with up to 5 voice, music, and sound effects tracks. And if you’re looking for help producing audio assets, you can find a list of partners in the Audio Ads Creative Marketplace. Learn more
Campaign Manager tracking ads can now be added to more creative types
To make it easier to track Display & Video 360 creatives along with other campaigns in your preferred Campaign Manager advertiser, you can now add Campaign Manager tracking ads to more creative types, including Flipbook, Parallax, 3D Swirl, rich media creatives, and data-driven creatives. When you open or create one of these creatives, you can add a tracking ad on the Details page, under “Serving properties.”
Insights updates
Updated Intelligence Panel experience
The Intelligence Panel has been updated to provide more descriptive suggestions, clearer actions, and simpler bulk application of suggestions. You’ll also see additional information to help you resolve more complex issues on your own. Learn more
Custom grouping now available in Unique Reach reports
You can now report combined reach for a custom group of entities in Unique Reach reports. This will help you answer questions such as "What was the combined reach of these 3 line items?"
Use new Path report types for deeper attribution analysis
Two new Path report types are now available in offline reporting. Path reports allow you to perform robust attribution analyses over event paths directly in Report Builder. You can discover which sequences of creatives drove users to convert or which creatives were shown as the last interaction before a conversion. Learn more
Improved dimension and metric search experience for offline reporting
Dimension and metric selection is now easier in offline reporting. Instead of just returning exact matches, the search option also returns related options, making it easier to find the dimensions and metrics you need. For example, searching for “site” will return the App/URL dimension.
New bid optimization suggestions in the Intelligence Panel for YouTube & partners line items
The Intelligence Panel now shows new bid optimization suggestions for underpacing YouTube & partners line items that use a maximize CPV bid strategy. The suggestion includes an indication of expected spend improvements.
Nielsen mobile digital ad ratings (mDAR) available in more countries
Advertisers in the United Kingdom, France, Italy, Germany, Netherlands, India, and Canada can now use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). This measurement is available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager.
Inventory updates
Audience updates for Programmatic Guaranteed deals
You can now target or exclude Google Affinity audience lists and demographic targeting for Programmatic Guaranteed deals during negotiation. Learn more
Makegoods now available for Programmatic Guaranteed deals
You can now request a Makegood on Programmatic Guaranteed deals from the publisher. Once you and the publisher have agreed to the terms of the Makegood, you can accept and configure it like you would a typical Programmatic Guaranteed deal. Learn more
Programmatic Guaranteed deals for audio on third-party exchanges
We’ve expanded Programmatic Guaranteed support for audio on third-party exchanges in order to provide an automated audio buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. You’ll be able to select audio as the format when you’re setting up a new Programmatic Guaranteed deal and fill in details about the deal specific to audio. Learn more
Discover audio inventory easily in Marketplace
To help you easily find the deals that best match your campaign objectives, message, and audience, we’ve created a dedicated audio section in Marketplace specifically for publishers and inventory packages that let you reach audio audiences across devices. Learn more
Inventory source updates
The following inventory sources are now available:
- AppNexus - banner / native exchange
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.