Campaign and workflow updates
Display & Video 360 API update
The Display & Video 360 API now includes support for manual triggers, targeting expansion, and third-party custom segments for Integral Ad Science and DoubleVerify. See the release notes for more details.
Improve pacing and performance with optimization suggestions in line item details
You’ll see optimization suggestions next to relevant settings on the Line item details page, including an indication of expected pacing improvements. By seeing a suggestion next to a specific setting, like the line item’s bid strategy, you can quickly take action to improve the pacing and performance of your line item.
Connected TV apps now available in Apps & URL targeting
Connected TV apps are now available in Apps & URL targeting for insertion orders and line items. Supported stores include Roku, Fire TV, Apple TV, Android TV, Xbox, Samsung, and Playstation. Apps & URL targeting previously only showed mobile apps for iOS and Android. To target connected TV apps, you’d need to create a channel list with connected TV-specific app IDs. Now you can target connected TV apps using the same workflow as mobile apps.
Quickly view your user role information
There’s a new section at the top of the User management page called “My Profile” that shows your user role and the partners and advertiser you have access to. Navigate to User management and notification settings > User management from the upper right corner of Display & Video 360 to see these details.
Comments in event history now available for insertion orders
Improve collaboration across your teams by adding comments under specific dates in the History tab on insertion orders. You can use these comments to annotate changes made by your team or on behalf of clients. Comments are already available on line item event history. Learn more
Audience updates
Similar audience settings replaced with line-item level targeting expansion settings
The Similar audience setting slider that allows you to control how your audiences are expanded has been replaced with a new targeting expansion setting. The targeting expansion setting allows you to expand your reach on traffic with and without third-party cookies. The new setting will appear in line item details instead of in individual audience targeting options. Learn more
Existing line items have been migrated so that the targeting expansion setting matches the current similar audience settings. New, eligible line items will automatically have targeting expansion turned on. You can adjust the targeting expansion settings for a line item at any time.
Insights updates
Nielsen mobile digital ad ratings (mDAR) measurement available in more countries
Advertisers in additional countries can now use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR) for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Measurement is available in Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, Poland, New Zealand, Norway, Philippines, Puerto Rico, United Arab Emirates, Singapore, South Africa, Spain, Taiwan, Thailand and Turkey.
Inventory updates
Multicultural publisher attribute now available in Marketplace
As part of Google’s commitment to support Black and Latino-owned publishers, we’re introducing new ways to discover and support a more diverse set of publishers in Display & Video 360’s Marketplace. First, we’re introducing auction packages with a clear indicator that they feature inventory from multicultural publishers. Second, we’re using the same indicator to make it easier to discover properties in Marketplace owned by members of multicultural communities so you can support these publishers with your campaigns.
Inventory Source - Quality targeting for Authorized Sellers extended to mobile app inventory
As of November 2, Inventory Source - Quality targeting for Authorized Sellers extends to mobile app inventory via app-ads.txt (this previously only applied to web inventory via ads.txt). With app-ads.txt, publishers declare sellers for their mobile app, letting advertisers know which sources are authorized to sell the inventory. This helps prevent inventory from being spoofed by bad actors and ensures that advertiser spend reaches the intended audience, bringing increased transparency to the programmatic buying space. Learn more
Support for share-of-voice (SOV) sponsorships on Programmatic Guaranteed deals
A sponsorship is a type of ad campaign in which the advertiser purchases exclusive access to inventory specific to the app or website for a period of time. This type of advertising is sometimes called “share-of-voice”(SOV) because you get a certain share of the page views on the publisher’s site. Learn more
Roadblock creatives for Programmatic Guaranteed deals
Roadblock creatives allow you to run multiple creatives together on a publisher's webpage. You and the publisher can negotiate on how the publisher-hosted creatives will be displayed. Learn more
Inventory source updates
The following inventory sources are now available:
- Soundcast - audio exchange
- Sharethrough - native exchange
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.