Follow these guidelines to add a variety of assets that can be mixed and matched to make optimized creatives.
Content requirements
To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.
Asset requirements
When you make an optimized creative, add assets that meet the following requirements.
Text and link
Text element | Requirements |
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Advertiser name | Up to 25 characters |
Short headline |
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Long headline | 1 headline, up to 90 characters |
Body text |
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Call to action | Up to 15 characters, encourage people to click your ad to go to your website |
Display URL |
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Landing page URL | The website you want people to visit when they click your ad. If your Display & Video 360 advertiser is linked to Campaign Manager 360, this URL comes from a Campaign Manager 360 tracking ad. |
Images
Common requirements for all images:
Image property | Requirements |
---|---|
File type | .jpg or .png |
Dimensions | Maximum 2000 × 2000 pixels |
File size | Maximum 1200 KB |
Logos
Add 1–5 square and rectangle logos for your product or service.
- Aspect ratios: 1:1 square or 4:1 rectangle
- Dimensions: Minimum 128 × 128 square or 512 × 128 rectangle
Square and rectangle images
Add up to 15 total images of your product or service with varying sizes. Add at least 1 square and at least 1 rectangle image.
Square image
- Aspect ratio: 1:1
- Dimensions: Minimum 627 × 627
Rectangle image
- Aspect ratio: 1.91:1
- Dimensions: Minimum 1200 × 627