Guidelines for optimized creatives

Follow these guidelines to add a variety of assets that can be mixed and matched to make optimized creatives.

Content requirements

To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.

Asset requirements

When you make an optimized creative, add assets that meet the following requirements.

 Text and link

Text element Requirements
Advertiser name Up to 25 characters
Short headline
  • 1–5 headlines
  • Up to 30 characters each
  • Use varying messages for the best results
Long headline 1 headline, up to 90 characters
Body text
  • 1–5 blocks of body text
  • Up to 90 characters each
  • Describe your product or service in more detail
Call to action Up to 15 characters, encourage people to click your ad to go to your website
Display URL
  • Up to 30 characters
  • Must match the domain of your landing page URL
  • Must have a domain suffix (for example, .com)
  • Can't have spaces or special characters
  • Doesn't need a protocol (for example, https://)
Landing page URL The website you want people to visit when they click your ad. If your Display & Video 360 advertiser is linked to Campaign Manager 360, this URL comes from a Campaign Manager 360 tracking ad.

 Images

Common requirements for all images:

Image property Requirements
File type .jpg or .png
Dimensions Maximum 2000 × 2000 pixels
File size Maximum 1200 KB

Logos

Add 1–5 square and rectangle logos for your product or service.

  • Aspect ratios: 1:1 square or 4:1 rectangle
  • Dimensions: Minimum 128 × 128 square or 512 × 128 rectangle

Square and rectangle images

Add up to 15 total images of your product or service with varying sizes. Add at least 1 square and at least 1 rectangle image.

Square image

  • Aspect ratio: 1:1
  • Dimensions: Minimum 627 × 627

Rectangle image

  • Aspect ratio: 1.91:1
  • Dimensions: Minimum 1200 × 627

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