Optimized creatives

Optimized creatives can help you scale and increase your campaign's performance. Instead of uploading static creatives in various sizes, you upload a group of assets (images, logos, headlines, and so on). Each time your ad shows, Google chooses the right combination of assets for each ad size.

Before you get started

About Online Behavioral Advertising settings

To ensure compliance, Display & Video 360 adds an AdChoices icon to optimized creatives, even if you've opted out in your advertiser settings.

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