Reports that require download

Instant Reporting aims to provide you with almost instant reporting data within Display & Video 360 as you format your report. Sometimes, however, it's not possible to provide the data in a sufficient way within Display & Video 360, and you’re directed to save and download the report. This can be for a number of reasons, such as the time it takes to generate the report is too long, the size of the report is too large, or the report is too complex to display within Display & Video 360.

Types of reports that require download

YouTube related reports

The majority of YouTube related metrics and dimensions will require download due to the time it takes to generate the report. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view. Learn more about Instant reporting and where your reports are being saved.

Note: A small subset of YouTube dimensions (YouTube Ad ID, YouTube Ad Group, YouTube Ad Group ID, Age (YouTube), and Country (YouTube)) are able to generate data in the Instant Reporting dashboard, but the following YouTube metrics and dimensions would cause a report to require downloading.

Dimensions

  • Asset
  • Asset (upgraded Location)
  • Asset (upgraded)
  • Asset Status
  • Asset Status (upgraded Location)
  • Asset Status (upgraded)
  • Asset Type
  • Asset Type (upgraded Location)
  • Asset Type (upgraded)
  • Audience Segment
  • Audience Segment Type
  • Brand Lift Type
  • Detailed Demographics
  • Detailed Demographics ID
  • Household Income
  • Interest
  • Life Events
  • Optimized Targeting (specific to the YouTube dimension)
  • Parental Status
  • Placement (All YouTube Channels)
  • Placement (All)
  • Placement (Managed)
  • Placement ID (Managed)
  • Placement Name (All YouTube Channels)
  • Remarketing List
  • Remarketing List ID
  • Video Duration
  • YouTube Ad
  • YouTube Ad Format
  • YouTube Ad Type
  • YouTube Ad Video
  • YouTube Ad Video ID

Metrics

  • All YouTube Sequence Impressions
  • Average Impression Frequency per User
  • Average Impression Frequency per User (7 days)
  • Brand Lift: Absolute Brand Lift
  • Brand Lift: All Survey Responses
  • Brand Lift: Baseline Positive Response Rate
  • Brand Lift: Baseline Survey Responses
  • Brand Lift: Cost Per Lifted User
  • Brand Lift: Exposed Survey Responses
  • Brand Lift: Headroom Brand Lift
  • Brand Lift: Relative Brand Lift
  • Brand Lift: Users
  • Card Clicks
  • Conversions
  • Cost / Conversion (Advertiser Currency)
  • Cost / Conversion (USD)
  • Earned Likes
  • Earned Playlist Additions
  • Earned Shares
  • Earned Subscribers
  • Earned Views
  • Engagement Rate (YouTube)
  • Engagements (YouTube)
  • Impressions (Co-viewed) (specific to the YouTube dimension)
  • Store Visit Conversions
  • Total Conversion Value (Partner Currency)
  • Total Conversion Value (USD)
  • Total Users
  • Unique Viewers
  • View Conversion Rate
  • View through Conversion
  • View-through Store Visits

Pivoted reports

Any report that contains pivoted Metrics will require download as the pivoted report can not be displayed in Display & Video 360 due to the complexity of the report. Learn more about Pivot data in your reports.

Impression Loss or Win loss related reports

Reports that include Impression Loss or Win Loss metrics or dimensions will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.

Inclusion of any of the following Win Loss metrics would mean that the report needs be downloaded:

  • Available Requests (Deal)
  • Targeted Impressions (Deal)
  • Available Requests (Line Item)
  • Targeted Impressions (Line Item)
  • Win Rate
  • Bid Requests

Inclusion of the following Impression Loss metric or dimension would mean that the report needs be downloaded:

  • Metric - Targeted Impressions
  • Dimension - Rejection Reason

Audience list related reports

Reports that include some audience list dimensions will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.

Inclusion of any of the following audience list dimensions would mean that the report needs be downloaded:

  • Audience List
  • Audience List ID
  • Targeted Audience List
  • Targeted Audience List ID

Custom Bidding metrics

Reports which include either of the following Custom Bidding metrics will also require the report to be downloaded:

  • Custom Impression Value / Cost
  • Total Custom Impression Value

Seller ID

Reports including the Seller ID dimension will need to be downloaded due to the time it takes to generate the report. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.

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