Campaign and workflow updates
Integral Ad Science and DoubleVerify "Invoiced" partner cost deprecation
Display & Video 360 no longer offers the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item.
Previously, there was an option under a line item’s Additional Settings > Partner Costs to invoice these costs. With this option selected, Google collected payment for these costs to remit to the third-party vendor. Now, customers will need to pay the vendor directly for these services, as is often the arrangement.
This setting were removed from Display & Video 360 in two stages:
- December 2019: The option to invoice these partner costs was removed for new line items.
- January 2020: Existing line items with "Invoiced" checked for these partner costs had this option removed and the third-party vendors will no longer be paid directly.
Use the new Policy Center to review and apply for policy certificates for your advertiser
With the new Policy Center in Display & Video 360, you can now review the status of policy certificates across countries and restricted products where certificates are required to serve ads. You can also navigate to the correct forms to apply for a certificate or submit registration documents for political ads in the states of New York and California. Check out the Policy Center by navigating to your Advertiser > Settings > Policy Center. Learn more
History tab now includes TrueView line items
The History tab is now available for TrueView. You can use it to track and troubleshoot changes to your TrueView line items. Learn more
Creative updates
Updates to creative optimization in line item settings
- You can now select which type of creative optimization to use for a line item at any time. Before today, you had to assign at least two creatives of the same size to select a creative optimization type. Now, you can set up creative optimization on your line item at any time. Your setting will only take effect after you assign enough eligible creatives to begin optimizing the line item. Learn more
- The "Even" optimization setting for video line items has been updated to “Match bidding strategy.” In the coming months, new optimization algorithms will be added to better match each bidding strategy. Learn more
Using a Campaign Manager tracking is now optional for native site and app install creatives
Advertisers that use Campaign Manager for ad serving were previously required to add a Campaign Manager tracking ad to native site and native app install creatives. The landing page for the creative was pulled from Campaign Manager and couldn’t be edited in Display & Video 360. These synced tracking ads are now optional, so a landing page can be entered and edited directly in Display & Video 360. Once you’ve decided between using a Campaign Manager tracking ad or entering a landing page, this can’t be changed for the creative.
Insights updates
Template selection for offline reports has moved from New report menu to report configuration page
When you’re creating a new offline report, you can now select a report type from the New report menu button and a template on the report configuration page. Previously, you needed to select a report type and template from the New report menu button.
Inventory updates
The following exchanges are now supported:
- Taboola - Native exchange
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.