What's new: March 2020

Campaign and workflow updates

Structured Data Files version 5.1 now available

Version 5.1 of Structured Data Files (SDF) has been released. Highlights of this version include:

• Inventory source group targeting
• Custom bidding
• Outcome based buying
• TrueView popular content targeting

Share Floodlight groups across advertisers in a partners

You can now share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change:

• Floodlight groups management from your partner: View and manage all of the Floodlight groups across advertisers in your partner from the Floodlight Groups tab. Instead of going to each individual advertiser to manage Floodlight settings, you can make all changes here.
• Set Floodlight groups during advertiser creation: When you’re creating a new advertiser, you’ll see an option to select an existing Floodlight group for the advertiser.

If you manage Floodlight for a Display & Video 360 advertiser through a linked Campaign Manager account, you’ll continue to use Campaign Manager to manage Floodlight. Learn more

New streamlined experience for creating a new advertiser

You’ll now see a streamlined experience for creating a new advertiser in Display & Video 360. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to set up an advertiser, including clearer groupings of related settings. Learn more

Update to category exclusions for TrueView line items

You can now only use the content category settings available in category exclusions to exclude sensitive content for TrueView line items. The sensitive categories options have been removed. There’s no change to the settings for digital content labels or other content types.

Optimizations lens now available at advertiser level

The advertiser list now includes charts and additional metrics (budget at risk, and number of underpacing insertion orders) to monitor spend across multiple insertion orders. You can use the information to prioritize which insertion orders require attention and to minimize underpacing.

Viewability rate in reach planning tool

To make it easier to compare and use viewability data when creating a plan for a campaign, the viewability metric in the planning tool has been updated from Viewable Impressions to Viewability Rate.

Policy updates

Effective immediately, Google will update the Inappropriate Content policy to clarify the position on Sensitive Events.

The following is not allowed:

Products that potentially capitalize on or lack reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event

Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to gain additional traffic. Learn more in the Advertising Policy help center

Insights updates

MRC accreditation 

There were changes to Media Rating Council (MRC)  metric accreditation in both Display & Video 360 and Campaign Manager. Learn more about MRC accredited metrics

Advertisers in Australia and the United States can use Nielsen mobile digital ad ratings (mDAR)

Advertisers in the United States and Australia are now able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). This measurement is available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager. Google Marketing Platform already supported Nielsen third-party audience reach metrics (DAR) on video, audio, and display inventory, and now advertisers are able to utilize mobile-specific mDAR measurement. More countries will become available throughout the year.

New fields available in the Data Studio connector for Display & Video 360

The following fields have been added to the Display & Video 360 connector for Data Studio:

• App/URL
• App/URL ID
• Device Type
• Exchange
• Exchange ID

You can check out this sample report using the recently added fields.

Underpacing alerts now include data for TrueView line items

Underpacing alerts are now available for insertion orders that have TrueView line items. With full coverage across line item types, you can rely underpacing alerts for all insertion orders.

Inventory updates

The following exchanges are now supported:

• AJA - Display and video

For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.