What's new: April 2020

Learn about new features and updates to Display & Video 360 from April 2020

Campaign and workflow updates

Display & Video 360 API v1 major feature update

We’ve announced a major feature update to the Display & Video 360 API v1, including:

  • Core resource management that allows you to create, retrieve, update, and delete entities.
  • Line item targeting capabilities that allow you to edit or retrieve current targeting options for a line item individually or in bulk.
  • Creative resource management that allows you to upload creative assets, create creatives, and assign those creatives to line items.

Learn more about getting started with the Display & Video 360 API on our developer’s site.

The Combined tab now the default view for your campaigns

The revamped Combined tab is now the default view for your campaigns, giving you a complete picture of campaign performance and structure. The separate Insertion Order and Line Item tabs will be deprecated in the coming weeks. Highlights of the Combined tab include:

View your campaign hierarchy in one place: The Combined tab features a hierarchical list of all of the insertion orders and line items in your campaign. You can also see creatives from the Summary view.

Expand insertion order

Refreshed look-and-feel and quicker workflows: You’ll see several improvements that make it easier to navigate your campaign and complete key actions faster. You can expand all insertion orders with one click and quickly spot different items with new icons. By hovering over an insertion order, you can easily filter to that insertion order, view it in a new tab, or create a new line item in it. The data cards at the top of the page will update if you filter to one insertion order or line item.

Insertion order quick actions

Enhanced filtering: The Combined tab features enhanced filters, including filtering by completed flight dates in addition to active and paused statuses, as well as by insertion orders and line items that have received more than a certain number of impressions.

Set a default view: You’ll see the same Performance, Pacing, Quality, and Optimization views from the Insertion Order and Line Item tabs. You can pin any view, including a custom view, so that it becomes your default view whenever you navigate to the Combined tab.

Pin a view

See real-time data with the Summary view: The updated Summary view features real-time performance data from the past hour so you can get a sense of directional campaign performance.

Convert campaign plans into insertion orders and line items for streamlined campaign setup

In order to help you quickly and efficiently move from planning to executing your campaign, use the new “Set up” button next to each plan to help ensure that your eligible planned products are converted into line items that match your media plan. Previously, you’d need to rebuild a plan into a campaign. Learn more

Settings to restrict Floodlight-based ad personalization according to geography now available

You can exclude a single Floodlight activity or all Floodlight activities within a Floodlight group or configuration from showing personalized ads.This allows you to manage how user data is collected and used, and prevent users from being added to audience lists or remarketed to. Learn more

Call-to-action overlays available for bumper and non-skippable ads on YouTube

Call-to-action overlays, which are currently available for TrueView ads, will soon be available for bumper and non-skippable ads. You can set up a CTA to include an interactive element on your ad that drives clicks to your website. Learn more

Simplified experience for linking accounts to Display & Video 360 advertisers now available

The Linked Accounts tab in your advertiser’s Settings is now the central location for you to manage advertiser-level account linking. This tab was previously called Google Marketing Platform Linked accounts. The account links for Merchant Center, YouTube channels, and data management platforms have been moved to the Linked Accounts tab.

Creatives updates

Bulk upload is now available for native video creatives

Save time by uploading up to 100 native video creatives at once. Learn more

Online Behavioral Advertising (OBA) Compliance settings for video creatives

Previously, the only way to add an OBA icon to video creatives hosted on Display & Video 360 was to embed it in the video. Now you can enter your compliance program information on the creative details page. Learn more

Inventory updates

DMA region and state filters now available in Marketplace

You can now select to view only publishers offering inventory served to users from designated market areas (DMAs), such as specific regions or states, in Marketplace.

Inventory source updates

For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.

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