Vehicle ads image guidelines

The vehicle ads feature is designed to surface vehicle ads and dealer information to customers when the vehicle they're searching for is available nearby.

On this page

• Image guidelines
• Image specifications
• Disapproval policies
• Allowed but discouraged

Image guidelines

The below guidelines outline policies for which images may get disapproved. We recommend having high quality, clean images with minimal background for best performance.

Image specifications

Disapproval policies

Offers may be disapproved if the images violate any of the following policies:

1. No overlaid watermarks

2. No superimposed logos or text

3. No placeholder images

Placeholder images such as “No Image”, “Coming Soon”, generic or stock image which is not the actual car, or using just the brand or dealer logo will be disapproved.

• Exception: Stock images are allowed for new cars as long as they show the same make, model, and color as the car listed.

4. No offensive content

Images which contain any inappropriate or sensitive visuals will be disapproved.

5. Include entire product

Accurately display the entire product with minimal or no product staging. Images which are truncated will be disapproved.

Allowed but discouraged

While offers may not be disapproved for the reasons below, it is not a good user experience and could negatively impact performance. We recommend avoiding these types of images for best results. Google may use technical solutions like background blur or auto-cropping to make these images more consistent with our guidelines.

1. Logos or branding in the background

2. Modification on the license plate

3. Cluttered background

4. Rear angle images as the main image

Avoid submitting a rear angle image as the main image for the offer. These images can be submitted using the additional image link [additional_image_link] attribute.

Use the image link [image_link] attribute to submit the main image. We recommend using images taken from a front-to-side angle (at ~45 degrees).