Set up conversions manually

Use this method if you want to count clicks on buttons or links instead of page loads, or if you want to customize the conversion data your tag collects, such as conversion value, transaction IDs, and other custom parameters.

1. Go to the section “Create and install conversions manually (advanced)” and click + Create conversion.
2. Next to “Goal and action optimization”, you can choose the goal the conversion counts towards from the drop-down menu.
3. Click Conversion action optimization options to determine whether this is a primary action for bidding optimization and reporting, or a secondary action used for observation.
4. Next to “Conversion name”, enter a name for the conversion you’d like to track, such as “newsletter sign up” or “wedding bouquet purchase”. This will help you recognize this conversion action later in conversion reports.
5. Next to “Goal”, select the action you’d like to track. A goal is a conversion you want to maximize by launching campaigns. You will be able to use these categories to organize and segment your campaign reports.
6. Next to “Value”, select how to track the value of each conversion.
   • Use the same value for each conversion: Enter the amount each conversion is worth to your business.
   • Use different values for each conversion: Use this option if, for example, you’re tracking purchases of products with different prices. Later, when you add your conversion tracking tag, you’ll need to customize your tag to track transaction-specific values.
   • Don't use a value for this conversion action (not recommended).
7. Next to “Count”, select how to count these conversions.
   • One: This setting is best for leads, such as a sign-up form on your website, when only one conversion per ad click likely adds value for your business.
   • Every: This setting is best for sales, when every conversion likely adds value for your business.
8. Click Click-through conversion window. Select how long to track conversions after an ad interaction from the drop-down. For Search, Shopping, and Display campaigns, the window can be up to 1 to 90 days. Learn more about conversion windows
9. Click Engaged View-through conversion window. Select how long to track view-through conversions from the drop-down. For Search, Shopping, and Display campaigns, the window can be up to 1 to 30 days.
10. Click Attribution model. Attribution models can give you a better understanding of how your ads perform and can help you optimize across conversion journeys. Learn more about Attribution models
11. Click Save and continue.

You’ll see one of the following screens:

• If you’ve set up a Google tag, you’ll see instructions to add an event snippet.
• If you haven't set up Google tag, you’ll see instructions to add both a Google tag on every page on your website and an event snippet for this conversion action.

Next: Set up your Google tag yourself

Next: Set up your Google tag using Google Tag Manager