Set up the same value for each conversion

1. In your Google Ads account, click the Goals icon .
2. Under 'Summary', click + New conversion action.
3. Select Website.
4. Enter your website domain and click Scan in order to:
   • Detect if your website has the Google tag (if you don’t have one on your website, you’ll be shown the Google tag code to put on your website). If you don’t have the Google tag yet you can set one up.
   • View a list of URLs that you can use to measure customer action.
5. If you see a list of suggested URLs, you can click Accept Suggestion to track one of the suggested URLs as a conversion.
6. To add your own URL, click Add URL.
   1. Select the conversion goal that best matches the URL that you’d like to track as a conversion.
   2. Select the option that best matches your URL: (for example: mydomain.com/home).
      • URL is (For example: default, exact match)
      • URL starts with (For example: mydomain.com…)
      • URL contains (For example: mydomain.com/home… )
   3. Enter the URL of the conversion page on your website. For example, a 'Thank you' page after a purchase, or a click that subscribes to your newsletter or service.
   4. Click Add.
7. Click Settings.
8. Next to 'Value', select how to track the value of each conversion.
   1. Use the same value for each conversion. Enter the amount that each conversion is worth to your business. The default is the absolute value one, but if you sell only one kind of item at the same price, enter the GBP value.
   2. When setting up your conversion action using codeless website conversion tracking, you can't set up value tracking using different values. You can only add value reporting using different values to website conversion actions that you've set up using the conversion event snippet.
   3. Don't use a value for this conversion action (not recommended).
9. Click Save and continue.

You can set your conversion value when you set up a conversion action, or follow the instructions below to change the value for an existing conversion action. You can set the conversion value again as often as you'd like. Just bear in mind that changes will apply only to conversions that happen after the change, and changes will usually take effect within a few hours.

To change a conversion value, follow these steps: