Conversion tracking allows you to observe the actions that people take on your website after clicking on one of your ads or free listings. This information shows you things like which of your ads or free listings generates the most sales on your online shop.
This article explains how to set up conversion tracking with the Google & YouTube app on Shopify. For more information on conversion tracking, review:
Recommended: Setup with the Google & YouTube app on Shopify
The easiest way to set up conversion tracking is through the Google & YouTube app on Shopify. Follow the steps below.
- From your Shopify admin, click the search bar and search 'Google & YouTube'.
- You'll be taken to the Shopify App Store. Click Install to continue.
- Review the list of permissions required, then click Install to continue.
- If the app isn't connected to Google, click Connect Google Account and choose the Google Account that owns your Ads property.
5. Under the 'Just want to set up Google Ads conversion measurement' banner, click Get started.
6. Select your 'Google Ads account', then click Connect.
7. Click Complete setup.
8. Ensure conversion tracking is enabled. Your account is now sending conversion information to Google.
If you prefer not to use Google Ads to track your conversions, we recommend creating a Google Analytics account and linking it within the Google Analytics 4 card within the Google & YouTube app.
Advanced: Manual setup with a Google tag
This option is only recommended for merchants who are familiar with the technical components of setting up a tag. Some possible scenarios where you might want to manually set up your Google tag:
- To track selected e-commerce conversions
- To configure gtag on startup to set up additional products or other customisations (reference)
- For example: sending events to more than one property or creating groups
Learn how to set up your Google tag with Shopify. Make sure that you check that you aren't duplicating tracking events. Follow the steps in the next section to check for and remove duplicate tags.
Opt out of conversion tracking
If you use Google Ads, deactivating conversion tracking may severely impact your campaigns' performance unless you have set it up manually. In addition, if you use YouTube store or Google Analytics, conversion tracking is required.
When you opt out of conversion tracking, you will deactivate tracking for both ads and free listings. If you would still like to opt out of conversion tracking, follow the steps below:
When you first set up your Google & YouTube app on Shopify:
- During the onboarding flow, navigate to the 'Conversion tracking' box and click Remove.
After your account has been set up:
- In your Google & YouTube app, navigate to the 'Settings' tab
- Find the 'Conversion tracking' box and click Remove.
- If you use either YouTube store or Google Analytics, you'll first need to deactivate these programs in 'Settings' before you can remove conversion tracking
