This article describes the different conversion actions tracked in Google Ads. For more information on conversion tracking with the Google & YouTube app, review:
Conversion actions tracked in Google Ads
When you link your Google Ads account to your Google & YouTube app on Shopify, a purchase conversion action is created automatically in Google Ads, and set as the account default.
Additionally, the conversion actions below will also be created in Google Ads but set as secondary conversion actions, which are included for observation only and don't affect bidding.
Conversion type | Conversion goal | Conversion action |
---|---|---|
Sales | Tracks the conversion funnel |
|
Page view | Observes user interaction |
|
Other | Determines willingness of a user to purchase | Add payment info: Every time a user adds payment information during the checkout process |
Learn more about each conversion metric and how to add them to your reports in Understand your conversion tracking data.