| Learn how to send requests (Google Ads admin) | Learn how to accept a request (Google Ads users) |
To help protect private information and reduce the risk of unauthorized access, Google Ads account admin can request that users with personal access to a company’s ads account switch to a business email.
On this page
- Why switch to business emails
- Send a request (Google Ads account admin)
- Track a request (Google Ads account admin)
- Accept a request (Google Ads users)
- Update your Google Ads settings
- Frequently asked questions
Why switch to business emails
Google flags personal or unmanaged emails used to access accounts so that admin can either remove unwanted users or request that users switch to a business email. After users switch to a business email, account admin can experience benefits like single sign-on, improved visibility, and increased control and security.
Example
Send a request (Google Ads account admin)
Note the following information about sending a request:
- Confirm Cloud Identity or Google Workspace and domain management. You’ll need to verify that your organization uses Cloud Identity or Google Workspace in Google Ads, so that you can send user requests. Verification of multiple domains is allowed. If your domains aren’t managed, learn more about Cloud Identity.
- Email Preparation. Google Ads auto-generates and sends request emails on your behalf. The email will include details such as:
- Details about the request and why it was sent
- An outline of next steps, including a mention of the 4 week (30 day) grace period to switch domains
- Help and support information
Instructions
- In your Google Ads account, open Access and security.
- From the top bar, open the “Security” tab and click the security issues flagged for personal and unmanaged email addresses.
- On the “Requests to switch to business managed domains” page, enter your business domain, then click Confirm.
- Repeat step 3 for all domains that you want to confirm. After you’ve added all of your domains, click Next.
- Review the table and select the user accounts that you’d like to send a request.
- Check the boxes of the user accounts that need to switch to business emails. Click Send request.
- Click Next to review or download a list of unmanaged users, or to copy an email template. Click Done.
You’ll be notified when users provide and verify their business email addresses.
Track a request (Google Ads account admin)
- A list of users with personal or unmanaged emails
- Declined requests with the user’s reason
- Users who haven't acted on their request email
Instructions
- In your Google Ads account, open Access and security.
- From the top bar, open the “Security” tab and click the security issues flagged for personal and unmanaged email addresses.
- On the “Requests to switch to business managed domains” page, you can review:
- Users who have declined your request
- Users who haven’t acknowledged your request
- Users who have completed your request
Accept a request (Google Ads users)
You can find the request to update your Google Ads domain in your personal email. After you’ve received your request, you can provide your business email address or decline with an explanation.
If you provide your business email address, you’ll get an email to verify your business email address.
Instructions
- From the email “Request to switch to your business email address for Google Ads accounts”, click Get started.
- In the popout window, enter your business email address and click Submit.
- Review the list of settings, then click Got it.
- In your business email account, find the confirmation email and follow the instructions.
After you’ve made the switch to a business email in Google Ads, follow the instructions below to update your Google Ads settings.
Update your Google Ads settings (Google Ads users)
The account settings and properties you previously set up with your personal email may not be set in your new user account. In these instances, you’ll need to update specific settings like: your payments profile, linked accounts, email notification preferences, email subscription enrollment, recovery devices, and 2-step verification.
Review the list of features and settings below to get started updating your new Google Ads user account.
| Google Ads features and settings | Setting instructions |
| Notifications |
New users can update their notification preferences. Learn more About email notifications. Learn how to Change your email notification preferences. |
| 2-step verification |
New user can set up 2-Step Verification. Learn how to Turn on 2-Step Verification. |
| Reporting |
New user should be added in scheduled reports. Learn how to Create, save, and schedule reports from your statistics tables. |
| Linked accounts (Skillshop) |
New user should link Google Ads and Skillshop accounts as it is the only way to make individual Skillshop certifications count toward the company's Google Partners requirements. Learn how to link your new Ads email address to your Skillshop account. |
| Campaign settings (Google Ads scripts) | New user should be added in scheduled scripts by following below instructions:
|
| Product linking |
User should add new email in products (like Google Analytics) which are linked to Google Ads account. Links for most commonly used products are: For other products, you can search in Google Support. |
| Billing |
Users should add the new email as admin user to the Payments Profile. Learn how to Manage users in your payments profile. |
FAQs
What is a business email domain?
Who has access to this feature?
-
MCCs: Admin of top-level MCC accounts that have already adopted Cloud Identity or Google Workspace
- Standalone accounts: Admin of accounts that have already adopted Cloud Identity or Google Workspace
Who can request a switch to a business email address?
Who’s excluded from the process?
- Users who have email-only access
- Service account users
Can Google Ads account admin send email reminders about requests?
What happens if a user declines a request?
When do requests expire?
What happens at the end of the 30-day grace period?
How can the admin download a list of unmanaged users?
Who can admin contact to move unmanaged users to business users?
